Hollr Inc. takes weather to a whole new level with iOS app, Solar.
The app presents the forecast in an array of vivid colors and animation that is meant to make the user ‘feel’ the conditions. The beautiful color display is the standout feature and lies at the core of Solar’s growing popularity. It’s easy to find and common to find oneself endlessly staring at the screen. For a simpler way to get the day’s forecast, Solar also features icons.
Just want to enjoy the app’s color display? No problem. Tap the device to hide text and tap it again for the text to reappear.
Select locations and save them for future reference. With a swipe or double tap, view chosen locations simultaneously or individually. Switching between locations is an ease with Solar.
The app is receiving is picking up a lot of steam in the mobile world but the common complaint is the app’s temperature inaccuracies. But give or a take 10 or so degrees – Hollr, Inc. has set a new standard in terms of app innovation and creativity.
With the 2012 London Olympics officially in full swing, the games are the headline of every news source as well as the topic of every conversation. With an estimated 40 million Americans tuning into Opening Ceremony alone, it is pretty evident that we are excited, and ready to cheer on our favorite team as the games get underway. So why are so many spectators agitated with Olympic coverage?
The problem lies with the time delay between social media and actual event airing. Who really wants to watch preliminary trials when we already know which athlete earned the gold? Many feel that social media is defeating the purpose of actually watching the games and taking the fun out of the Olympic spirit and competition. Social media has become such a wide phenomena that a single piece of information can spread worldwide within minutes. This is great, but for the Olympics – not so much.
So what do we do? With social media dominating our lives how can we shield ourselves from being over informed? Some have decided to forgo social media altogether in efforts of preserving Olympic spirit and spectator experience, while others have just restricted their social media use.
We love social media and the Olympics – just not together.
SHK (Seen. Heard. Known.) is a subsidiary project of B Culture Media. The new site that just launched this week, SeenHeardKnown.com, is a content-rich online magazine, which will be a major differentiator for the agency (and vice versa).
SHK will be another way for the clients on the agency side to be elevated with our main intent to further help the brands we work with become a culture, and also for BCM to become a culture in and of itself as well…
What does that really mean? The term “culture” according to Wikipedia, “in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.”
What we’re trying to accomplish is to make the brands we work with and the “symbols” they’re tied to, be representative of digitally engaging experiences for the world, and also to ensure so that no matter what part of the world a brand’s target audience lives, the way that they’re interacted with becomes a part of their stakeholders lives every day both online and offline.
That is why SHK was born under the direction of Ralph Jovine, CEO of B Culture Media, and SHK’s Editor-in-Chief, Rachel E. Sutton. Sutton says, “I will always love the feeling of holding a magazine in my hands and turning the pages. Regardless, I truly believe that the future of publishing will be delivered at its best via a digital platform. This is why I am so passionate and excited about the launch of SHK, and working under the B Culture Media umbrella to make it a success. Our environment continuously merges creativity with the technology and strategy of today’s marketplace, giving us an advantageous platform to make SEENHEARDKNOWN.com standout in the world of online editorial.”
SHK will provide a free platform for our agency clients, if the synergy is right, to allow for further promotion whether the goal is to extend brand awareness, directed advertising at our readership, or to support specific campaign initiatives. The B Culture Media team sees this as a great way to bring together those persons that we call “Culture Spotters” (those always vying for what’s hot and what’s now), and truly integrate an entirely different experience by having the agency and online magazine come together in a collaborative effort.
SHK will cover a multitude of topics including: Fashion, Music, Beauty, Entertainment (film, television, festivals, etc.), Lifestyle (luxury, travel, food, nightlife, etc.), Editorial (direct category to see all self-generated fashion/feature editorials), SHK TV (all vidoes), and Street Style (including nightlife style). All of this is original content designed by the SHK team, with the sharing of ideas and talent with the agency.
Sutton says, “SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle.”
SHK has officially launched on all social channels as well, so please go check us out there, too!
Every day, 1,000 babies are born with HIV. (RED) aims to get that number to “close to zero” by 2015.
How (RED) works:
Originally created by Bono and Bobby Shriver, by aligning with The Global Fund, which uses 100 percent of donations (with no overhead taken out) to finance HIV/AIDS programs in Africa, (RED) allows consumers to make purchases they would normally make anyway, but also fight for a cause to believe in.
So far, (RED) has teamed up with American Express, Apple, Beats by Dr. Dre, Belvedere Vodka, Bugaboo, Coca-Cola, Converse, Nike, Starbucks, Shazam, Tous, and now, Tourneau. Celebrities and entertainment artists who have joined so far: The Killers, Ellen Degeneres, Gisele Bundchen, The Frames, Brett Dennen, among many others. With 14 million people reached by programs (RED) support, children and mothers are getting the necessary medication to make an HIV-free generation possible.
You don’t have to make a purchase to change a life. You can make a donation to the The UN Foundation Fund for AIDS, Tuberculosis and Malaria on (RED)’s website.
To learn more, get involved, or shop for (RED) merchandise, visit http://www.joinred.com.
We know true talent when we see it! Jeremiah McDonald has shown his creative capabilities with his latest video, A Conversation With My 12 Year Old Self: 20th Anniversary Edition.
We are inspired and entertained to say the least. Enjoy!