6 Tips for Improved Twitter Experience

Twitter is taking the social media world by storm with no signs of slowing down in the future. As flocks of media heads join Twitter daily, staying afloat amidst a sea of tweeters requires more effort. Here are a few tips to help take your account to the next level:

1. Announce to existing networks of your recent transition to Twitter using existing social media platforms. Post a Facebook status making friends aware of your social endeavors and invite them to follow along and join in. Who’s better in supporting your than your existing and loyal connections?

2. Be in the right space, talking to and with the right people. Put yourself in a Twitter space that is well suited to your industry, personal interests, and/or goals. The point is to create and maintain connections with like-minded individuals and groups in hopes of increasing reach and influence. Try to only follow accounts that lead you in the right direction.

3. #Hashtags are key. Know what’s happening with popular and trending hashtags is vital. Use hashtags to join in to top conversations, ultimately increasing your social visibility. Know of an interesting topic that will immediately cause a buzz? Create a hashtag. As more people catch on, more people are introduced to your account.

4. Tweet and retweet everyone. From Fortune 500 CEOs to the next-door neighbor; if the information or statement is legitimate and authentic, share it! Interact with individuals on all levels. Take an active approach and watch your account come alive. Tweeters are more likely to promote your account if they know you will support them in return.

5. Content is king. Keep your audience interested by posting great content, specifically photos. Research shows that tweets have higher rate of activity with an image attached. Refrain from repetitive information and exhausted trends opting for something more original.

Which leads to the final yet most important tip:

6. Be 100% genuine. Profiles are proven to be more attractive when tweets and information are unadulterated. In this social world, it is important to come off as personable and genuine. Robotic jargon comes off as extremely suspicious and will likely cause many to question the validity of you and your account. Refrain from repetitive and exhausted information.

Use these steps to improve your overall Twitter experience and come to really appreciate the site, and the connections that it creates. Being in the right space and speaking to the right people about the right things are the basic elements necessary to building a great account. Stop the endless chatter and unlock your full Twitter potential today. The effort is definitely worth the results.

@BCulture_CourtB

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Don’t Get Kicked Off Twitter

By now, we’ve all heard of Independent journalist Guy Adams having his Twitter account suspended (by Twitter). UPDATE: Twitter has since reinstated Guy’s account (@guyadams). Here’s the tweet that was a no-no, supposedly:

Some complained that being able to criticize anyone or anything or any brand or any network was part of Twitter’s purpose. Everyone has an opinion and should be allowed to voice it, right? Right. It wasn’t the criticism. It was the email address included in the tweet. Remember, when you signed up for Twitter, you checked that little box indicating that you had read and agreed with the terms of service? Oops. If you want to continue using Twitter, keep these things in mind:

  • Don’t post a private email address, street address, or telephone number without permission from the individual associated with the information.
  • Posting social security and/or credit card numbers are also grounds for suspension.
  • No direct, specific threats of violence against others. See Olympic Swiss soccer player Michel Morganella, who was later kicked off his team. In a tweet following a 2-1 loss against South Korea, Morganella said that South Koreans “can go burn” and referred to them as a “bunch of mongoloids.” Voula Papachristou also was kicked off the Greek Olympic team for this tweet: “With so many Africans in Greece, at least the West Nile mosquitos will be eating food from their own home.”
  • No illegal activities, pornography, or copyright infringement.
  • Other sets of rules become activated after a member follows 2,000 other accounts. One must gain additional followers before you can follow more people (to combat spammers).
  • Twitter’s terms of service do not cover hate speech (unlike Facebook and Tumblr).

A delicate balance of Twitter’s mantra that “tweets must flow” with some unacceptable abuse will make for a very interesting challenge in the upcoming years. Tweet on, brother. Tweet on.

@BCulture_Matt

 

Elevating How You Can be Seen. Heard. Known.

SHK (Seen. Heard. Known.) is a subsidiary project of B Culture Media. The new site that just launched this week, SeenHeardKnown.com, is a content-rich online magazine, which will be a major differentiator for the agency (and vice versa).

SHK will be another way for the clients on the agency side to be elevated with our main intent to further help the brands we work with become a culture, and also for BCM to become a culture in and of itself as well…

What does that really mean? The term “culture” according to Wikipedia, “in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.”

What we’re trying to accomplish is to make the brands we work with and the “symbols” they’re tied to, be representative of digitally engaging experiences for the world, and also to ensure so that no matter what part of the world a brand’s target audience lives, the way that they’re interacted with becomes a part of their stakeholders lives every day both online and offline.

That is why SHK was born under the direction of Ralph Jovine, CEO of B Culture Media, and SHK’s Editor-in-Chief, Rachel E. Sutton. Sutton says, “I will always love the feeling of holding a magazine in my hands and turning the pages. Regardless, I truly believe that the future of publishing will be delivered at its best via a digital platform. This is why I am so passionate and excited about the launch of SHK, and working under the B Culture Media umbrella to make it a success. Our environment continuously merges creativity with the technology and strategy of today’s marketplace, giving us an advantageous platform to make SEENHEARDKNOWN.com standout in the world of online editorial.”

SHK will provide a free platform for our agency clients, if the synergy is right, to allow for further promotion whether the goal is to extend brand awareness, directed advertising at our readership, or to support specific campaign initiatives. The B Culture Media team sees this as a great way to bring together those persons that we call “Culture Spotters” (those always vying for what’s hot and what’s now), and truly integrate an entirely different experience by having the agency and online magazine come together in a collaborative effort.  

SHK will cover a multitude of topics including: Fashion, Music, Beauty, Entertainment (film, television, festivals, etc.), Lifestyle (luxury, travel, food, nightlife, etc.), Editorial (direct category to see all self-generated fashion/feature editorials), SHK TV (all vidoes), and Street Style (including nightlife style). All of this is original content designed by the SHK team, with the sharing of ideas and talent with the agency. 

Sutton says, “SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle.”

SHK has officially launched on all social channels as well, so please go check us out there, too!

Facebook

Pinterest

Twitter

Tumblr

Instagram

@natbdold

Trending Topics: Do Your Research

CelebBoutique learned the hard way to always check why a topic is trending on Twitter, or learn to manage their social media in-house, or hire a reputable digital media agency to do such a task (see: B Culture Media). When the hashtag #Aurora begin trending in response to the tragedy at a midnight showing of The Dark Knight Rises in Aurora, Colo, deepest sympathies and condolences were exchanged, alongside thoughts and prayers. CelebBoutique tweeted, “#Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: celebboutique.com/aurora-white-p…”

CelebBoutique is a UK-based online store that attempts to fashion customers after celebrities. CelebBoutique apologized through 4 tweets that all together read, “We are incredibly sorry for our tweet about Aurora – Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic – we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologize for any offense caused this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB”

A few problems: 1) If your PR is not US-based, that’s fine. Plenty of companies outsource, but if you’re botting to find words that match up with trending topics to link to your online store, be prepared to deal with the consequences. 2) If you had not checked the reason for the trend, why did you tweet it? Either because you are not a human double-checking these things, you have no idea about social media, or you are just stupid. Any way you slice it, you messed up.

Our thoughts and condolences go out to the victims and families of the Aurora tragedy.

@BCulture_Matt

(RED)

Every day, 1,000 babies are born with HIV.  (RED) aims to get that number to “close to zero” by 2015.

How (RED) works:

Originally created by Bono and Bobby Shriver, by aligning with The Global Fund, which uses 100 percent of donations (with no overhead taken out) to finance HIV/AIDS programs in Africa, (RED) allows consumers to make purchases they would normally make anyway, but also fight for a cause to believe in.

So far, (RED) has teamed up with American Express, Apple, Beats by Dr. Dre, Belvedere Vodka, Bugaboo, Coca-Cola, Converse, Nike, Starbucks, Shazam, Tous, and now, Tourneau. Celebrities and entertainment artists who have joined so far: The Killers, Ellen Degeneres, Gisele Bundchen, The Frames, Brett Dennen, among many others.  With 14 million people reached by programs (RED) support, children and mothers are getting the necessary medication to make an HIV-free generation possible. 

 

You don’t have to make a purchase to change a life. You can make a donation to the The UN Foundation Fund for AIDS, Tuberculosis and Malaria on (RED)’s website.

To learn more, get involved, or shop for (RED) merchandise, visit http://www.joinred.com.

 

@BCulture_Matt

Navigate & Connect with Tehula

It’s so easy to make plans for Friday night but it’s a troublesome task to find your friends in the nightlife commotion and crowds. Thankfully the chaos stops here.

With Tehula, pinpoint your friend’s exact location in a snap. The app allows the user to send a customizable text message with a link to the selected friend. Afterward, the recipient has the option to accept or reject the request by clicking the link. If the request is accepted, the recipient’s location is shared with the sender. The app puts the location on a map so navigation is easier and more visual.

 

The coolest Tehula feature is anyone can receive a location request without having downloaded the app. If you are concerned about location privacy – fear no longer. Tehula does not store sent data, including party locations so information is secure.

Stop wasting valuable time and head in the right direction with Tehula.

 

@BCulture_CourtB