The Olympics Total Twitter Stats

The 2012 London Olympics are over. Let’s all hum the theme one more time in our heads, as I’ve been doing daily. Go ahead. Dum-dum-da-da-dum-da-dum-dum… We saw a lot of drama, competition, and of course, the Spice Girls. Lots of the Olympics-related buzz was hosted on Twitter. Lots.

According to Twitter, the 2012 Olympics generated 150 million tweets. The most discussed athlete? You can probably guess: Jamaican sprinter Usain Bolt. According to Twitter’s assessment of the 16-day event, Bolt’s 200m and 100m races generated around 154,000 tweets per minute (TPM). Last night’s closing ceremony, ousted Bolt’s short-lived record, with over 116,000 TPM, especially the Spice Girls’ performance, which accounted for a good amount of the attention.

Some other notable events:

  • Andy Murray’s gold medal in the men’s tennis singles: 57,000+ TPM
  • Jamaica’s world record and gold in the 4×100 men’s relay: 52,000+ TPM
  • Team USA defeats Spain for gold in men’s basketball: 41,000+ TPM
  • Kobe Bryant’s slam dunk near the end of the gold medal game versus Spain
  • Hope Solo’s save in the women’s soccer final versus Japan

Soccer proved to be the most popular sport overall, generating more than 5 million tweets throughout the Twittersphere. Swimming, gymnastics, track and field, and volleyball also did very well.

Can you name all ten athletes who prompted at least 1 million tweets?

In alphabetical order:

  1. Yohan Blake
  2. Usain Bolt
  3. Kobe Bryant
  4. Tom Daley
  5. Gabby Douglas
  6. LeBron James
  7. Ryan Lochte
  8. Andy Murray
  9. Michael Phelps
  10. Lee Chong Wei

Side note: I attended the University of Florida and am proud to report the Gators came out of the Swamp alive with 19 medals of their own. What did you think of the 2012 London Olympic games? See y’all in Rio!


‘Socialympics’ 2012?

With the 2012 London Olympics officially in full swing, the games are the headline of every news source as well as the topic of every conversation. With an estimated 40 million Americans tuning into Opening Ceremony alone, it is pretty evident that we are excited, and ready to cheer on our favorite team as the games get underway. So why are so many spectators agitated with Olympic coverage?

The problem lies with the time delay between social media and actual event airing.   Who really wants to watch preliminary trials when we already know which athlete earned the gold? Many feel that social media is defeating the purpose of actually watching the games and taking the fun out of the Olympic spirit and competition. Social media has become such a wide phenomena that a single piece of information can spread worldwide within minutes. This is great, but for the Olympics – not so much.

So what do we do? With social media dominating our lives how can we shield ourselves from being over informed? Some have decided to forgo social media altogether in efforts of preserving Olympic spirit and spectator experience, while others have just restricted their social media use.

We love social media and the Olympics – just not together.


Why You Need To Pay Attention to Mobile

It is important to not only have a strategy around your social media presence for your brand, but how that is going to impact your fans on the mobile front. More than likely, 80% of your audience is engaging with your brand(s) from a mobile device. Do you have a strategy around how to leverage that “on-the-go” engagement and what the impact is going to be?

They folks at Trinity put this lovely infographic together to represent the power of mobile!

The rise of Mobile – An infographic by the team at Trinity Digital Marketing


Email Marketing Benchmarks by Industry [STATS]

Email marketing is a form of communication that is still a viable tool for direct-to-consumer engagements – for most. If you are a marketer that just blasts out emails without knowing if they are successful or not, this post might help! Below are the industry averages (Provided by MailChimp) for email marketing campaigns.


When You Should Post on Facebook & Twitter

B Culture MediaHave you spent time analyzing your communication strategy and posting times to figure out when your audience is engaging? Well has! They have provided us with this very insightful snapshot into when users are most and least engaged on Facebook, Twitter and Tumblr.

To dive deeper into specific industries, you can read my previous post Top Facebook Posting Times For Your Industry.


  • You will get the most clicks from your link on Twitter by posting Monday between 1:00 p.m. and 3:00 p.m. EST.
  • Avoid sending tweets with a link after 8:00 p.m. as well as after 3:00 p.m. on Fridays.
  • Half-life of a link shared on Twitter is about 2.8 hours – according to


  • Optimal posting times (with links) are between 1:00 p.m. and 4:00 p.m.
  • Wednesday at 3:00 p.m. is the best time to post during the week.
  • Avoid sharing links after 8:00 p.m. and before 8:00 a.m.
  • “While traffic starts to increase around 9:00 a.m., (after everyone gets to work!) one woudl be wise to wait to post until 11am,” said in a blog post on its site. “Traffic from Facebook fades after 4:00 p.m.”


  • Optimal time is after 4:00 p.m. EST. for important content
  • Posts shared after 7:00 p.m. get the most clicks during a 24-hour period.
  • Friday evenings are high traffic times for Tumblr
  • Link traffic from Tumblr peaks between 7:00 p.m. adn 10:00 p.m. on Sunday, Monday and Tuesday.

“It’s easy to see that just like your neighborhood restaurants, each social network has its own culture and behavior patterns,” noted in the blog post. “By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.”


STATISTICS: What You Need to Know About Your Audience

The Social Habit II (The Edison Research/Arbitron Internet and Multimedia Study 2011) was released last week by Tom Webster, Vice President, Strategy of Edison Research.

It covered a wide range of new media and Internet marketing results. We have highlighted some of the most important for you to know, in our opinion.


56% of frequent social network users own smartphones, and 64%of frequent social networks have used a mobile phone to update their status on one or more social networks.


One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.

-Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network that they use the most to connect with companies.


-Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions.

The Social Habit 2011 by Edison Research

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Source: The Social Habit II: The Edison Research/Arbitron Internet and Multimedia Study 2011