Would You “Like-A-Hug”?

What’s better than logging into Facebook, to discover that there’s a new message in your inbox, or a dozen friend requests waiting for your approval? Social media has become an integral part of our lives, something that we literally thrive on.  But what would you think if the social media craze turned physical?

A project by designer Melissa Kit Chow, does just this. The “Like-A-Hug” jacket combines Facebook, design and fashion, creating a groundbreaking piece. Let’s say someone likes your recent post about cute cat hats; for every comment or like the jacket inflates, giving the person wearing it a “hug”. Did you just receive a “hug?” With a simple hugging gesture – send the hug back to the person who sent it to you.

Ideas like this take social media communication to the next level. Rather than just reading comments from your loved ones, get hugs that really show their feelings and affection for you. The future of social media and technology is still a mystery but thanks to Chow’s “Like-A-Hug” we know warm hugs and fuzzy things are in store.

@BCulture_CourtB

The Olympics Total Twitter Stats

The 2012 London Olympics are over. Let’s all hum the theme one more time in our heads, as I’ve been doing daily. Go ahead. Dum-dum-da-da-dum-da-dum-dum… We saw a lot of drama, competition, and of course, the Spice Girls. Lots of the Olympics-related buzz was hosted on Twitter. Lots.

According to Twitter, the 2012 Olympics generated 150 million tweets. The most discussed athlete? You can probably guess: Jamaican sprinter Usain Bolt. According to Twitter’s assessment of the 16-day event, Bolt’s 200m and 100m races generated around 154,000 tweets per minute (TPM). Last night’s closing ceremony, ousted Bolt’s short-lived record, with over 116,000 TPM, especially the Spice Girls’ performance, which accounted for a good amount of the attention.

Some other notable events:

  • Andy Murray’s gold medal in the men’s tennis singles: 57,000+ TPM
  • Jamaica’s world record and gold in the 4×100 men’s relay: 52,000+ TPM
  • Team USA defeats Spain for gold in men’s basketball: 41,000+ TPM
  • Kobe Bryant’s slam dunk near the end of the gold medal game versus Spain
  • Hope Solo’s save in the women’s soccer final versus Japan

Soccer proved to be the most popular sport overall, generating more than 5 million tweets throughout the Twittersphere. Swimming, gymnastics, track and field, and volleyball also did very well.

Can you name all ten athletes who prompted at least 1 million tweets?

In alphabetical order:

  1. Yohan Blake
  2. Usain Bolt
  3. Kobe Bryant
  4. Tom Daley
  5. Gabby Douglas
  6. LeBron James
  7. Ryan Lochte
  8. Andy Murray
  9. Michael Phelps
  10. Lee Chong Wei

Side note: I attended the University of Florida and am proud to report the Gators came out of the Swamp alive with 19 medals of their own. What did you think of the 2012 London Olympic games? See y’all in Rio!

@BCulture_Matt

6 Tips for Improved Twitter Experience

Twitter is taking the social media world by storm with no signs of slowing down in the future. As flocks of media heads join Twitter daily, staying afloat amidst a sea of tweeters requires more effort. Here are a few tips to help take your account to the next level:

1. Announce to existing networks of your recent transition to Twitter using existing social media platforms. Post a Facebook status making friends aware of your social endeavors and invite them to follow along and join in. Who’s better in supporting your than your existing and loyal connections?

2. Be in the right space, talking to and with the right people. Put yourself in a Twitter space that is well suited to your industry, personal interests, and/or goals. The point is to create and maintain connections with like-minded individuals and groups in hopes of increasing reach and influence. Try to only follow accounts that lead you in the right direction.

3. #Hashtags are key. Know what’s happening with popular and trending hashtags is vital. Use hashtags to join in to top conversations, ultimately increasing your social visibility. Know of an interesting topic that will immediately cause a buzz? Create a hashtag. As more people catch on, more people are introduced to your account.

4. Tweet and retweet everyone. From Fortune 500 CEOs to the next-door neighbor; if the information or statement is legitimate and authentic, share it! Interact with individuals on all levels. Take an active approach and watch your account come alive. Tweeters are more likely to promote your account if they know you will support them in return.

5. Content is king. Keep your audience interested by posting great content, specifically photos. Research shows that tweets have higher rate of activity with an image attached. Refrain from repetitive information and exhausted trends opting for something more original.

Which leads to the final yet most important tip:

6. Be 100% genuine. Profiles are proven to be more attractive when tweets and information are unadulterated. In this social world, it is important to come off as personable and genuine. Robotic jargon comes off as extremely suspicious and will likely cause many to question the validity of you and your account. Refrain from repetitive and exhausted information.

Use these steps to improve your overall Twitter experience and come to really appreciate the site, and the connections that it creates. Being in the right space and speaking to the right people about the right things are the basic elements necessary to building a great account. Stop the endless chatter and unlock your full Twitter potential today. The effort is definitely worth the results.

@BCulture_CourtB

The Great Survey (AskMen): The Internet Age

AskMen recently polled men in various subjects from drink orders to fashion statements to careers. The Great Male Survey 2012 Edition gives a good insight into the male mind, especially into some aspects of the digital age.

According to AskMen, 79 percent of men still prefer to pursue women face-to-face, but a surprising 21 percent prefer online interactions, a nod to the ever-growing online dating world.

64 percent of those surveyed have a neutral attitude towards technology. Around 48 percent check their emails by the minute, up until lights out. 64 percent check their social feeds first thing in the morning. The poll didn’t ask how many men use Facebook – what’s your guess? Less than 5 percent don’t use or have one at all? Over half of the respondents said that a glance at a potential mate/date’s profile page is the extent of pre-stalking he will do. 47 percent don’t care if their partners are friends with their exes on Facebook, and 55 percent keep exes in their network after a breakup.

10 percent of men surveyed admit to Googling their date’s name pre-date, but word of mouth, and a recommendation from a friend is preferred (49 percent).

18 percent admit to sexting to keep up a woman’s interest, another 18 to spark interest. Don’t worry ladies. 83 percent of men say that they would never share sexts with a friend (17 percent would…).

Last one: “Which social media outlet do you think is the most useless for men?” Answer: Pinterest with 35 percent.

@BCulture_Matt

Elevating How You Can be Seen. Heard. Known.

SHK (Seen. Heard. Known.) is a subsidiary project of B Culture Media. The new site that just launched this week, SeenHeardKnown.com, is a content-rich online magazine, which will be a major differentiator for the agency (and vice versa).

SHK will be another way for the clients on the agency side to be elevated with our main intent to further help the brands we work with become a culture, and also for BCM to become a culture in and of itself as well…

What does that really mean? The term “culture” according to Wikipedia, “in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.”

What we’re trying to accomplish is to make the brands we work with and the “symbols” they’re tied to, be representative of digitally engaging experiences for the world, and also to ensure so that no matter what part of the world a brand’s target audience lives, the way that they’re interacted with becomes a part of their stakeholders lives every day both online and offline.

That is why SHK was born under the direction of Ralph Jovine, CEO of B Culture Media, and SHK’s Editor-in-Chief, Rachel E. Sutton. Sutton says, “I will always love the feeling of holding a magazine in my hands and turning the pages. Regardless, I truly believe that the future of publishing will be delivered at its best via a digital platform. This is why I am so passionate and excited about the launch of SHK, and working under the B Culture Media umbrella to make it a success. Our environment continuously merges creativity with the technology and strategy of today’s marketplace, giving us an advantageous platform to make SEENHEARDKNOWN.com standout in the world of online editorial.”

SHK will provide a free platform for our agency clients, if the synergy is right, to allow for further promotion whether the goal is to extend brand awareness, directed advertising at our readership, or to support specific campaign initiatives. The B Culture Media team sees this as a great way to bring together those persons that we call “Culture Spotters” (those always vying for what’s hot and what’s now), and truly integrate an entirely different experience by having the agency and online magazine come together in a collaborative effort.  

SHK will cover a multitude of topics including: Fashion, Music, Beauty, Entertainment (film, television, festivals, etc.), Lifestyle (luxury, travel, food, nightlife, etc.), Editorial (direct category to see all self-generated fashion/feature editorials), SHK TV (all vidoes), and Street Style (including nightlife style). All of this is original content designed by the SHK team, with the sharing of ideas and talent with the agency. 

Sutton says, “SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle.”

SHK has officially launched on all social channels as well, so please go check us out there, too!

Facebook

Pinterest

Twitter

Tumblr

Instagram

@natbdold

(RED)

Every day, 1,000 babies are born with HIV.  (RED) aims to get that number to “close to zero” by 2015.

How (RED) works:

Originally created by Bono and Bobby Shriver, by aligning with The Global Fund, which uses 100 percent of donations (with no overhead taken out) to finance HIV/AIDS programs in Africa, (RED) allows consumers to make purchases they would normally make anyway, but also fight for a cause to believe in.

So far, (RED) has teamed up with American Express, Apple, Beats by Dr. Dre, Belvedere Vodka, Bugaboo, Coca-Cola, Converse, Nike, Starbucks, Shazam, Tous, and now, Tourneau. Celebrities and entertainment artists who have joined so far: The Killers, Ellen Degeneres, Gisele Bundchen, The Frames, Brett Dennen, among many others.  With 14 million people reached by programs (RED) support, children and mothers are getting the necessary medication to make an HIV-free generation possible. 

 

You don’t have to make a purchase to change a life. You can make a donation to the The UN Foundation Fund for AIDS, Tuberculosis and Malaria on (RED)’s website.

To learn more, get involved, or shop for (RED) merchandise, visit http://www.joinred.com.

 

@BCulture_Matt