5 Tips to Surviving Google Penguin

Amidst the destruction left by Panda, Google introduced the world to Google Penguin in April, leaving many troubled and anxious as to what was coming. In a nutshell, Penguin is an algorithm designed to eliminate black hat SEO strategies and web spam. Penguin’s central purpose is to encourage quality content with the goal of promoting an enjoyable online social experience for all users. Duplicate or suspicious will be flagged and the appropriate person(s) notified of the findings. To avoid the Penguin blues, here are 5 tips to effectively combat the system.

  • Create and publish authentic content on all platforms. Change things up as you use various platforms, so content is relevant and credible.
  • Automated backlinking systems are trouble. Avoid it like the plague.
  • Ditch all “spammy” tendencies. Don’t spread yourself too thin or cut yourself short. All published information, notes and comments should be relative to the subject.
  • Exercise balance and restraint when using keywords and phrases. Commonly referred to as “keyword stuffing”, this former SEO method is extremely limited, thanks to Penguin.
  • Be prepared. Before carrying out anything, layout marketing strategy and know where you’re headed. Create a guide to keep the project on course and moving in the right direction.

Most people view Google Penguin as another disruptive bump in the online world – but by applying these tips to your marketing strategy, your chances at getting flagged are significantly lower. It comes down to a single fact:  Audiences want to connect with fellow humans, not spam bots.


Search Engine Marketing

Finally…from our friends at MediaPost:

“Search engine marketing just officially became social engine marketing. Feeling left out of the social media revolution, Google is baking “friends” activity on Twitter, Flickr, and other platforms (other than Facebook) into the top search results users see. In some cases, “The social search element will change a page’s ranking — making it appear higher than ‘normal,'” reports Search Engine Land. “The ranking impact will be different based on how strong your connections are, and different people will see different results.”

“This … is personalization taken to another level,” remarks ReadWriteWeb. “This is personalization in the form of looking at who you know, who you’re connected to on various social networks, and ranking content according to who created it and who shared it. What’s more, Google is planning to go a step further and look at content shared by friends of friends.

Prior to this week’s announcement, Social Search results — which Google introduced in October 2009 — only appeared at the bottom of a search results page, or after clicking the “Social” filter in the left-side column, according to McGee. “Now, you might see them mixed anywhere in the search results.” “For the first time, social is actually going to affect Google Search in a meaningful way,” writes TechCrunch.

Regarding Facebook — which one could argue is the very definition of social media — Google said bringing its data into the search fold is a possibility. For now, however, “We’re focused on sites where it’s relatively easy to crawl for data,” Mike Cassidy, Google’s Product Management Director of Search, told members of the media on Wednesday.”
By Gavin O’Malley