There are only four states in the US that do not allow billboards: Alaska, Hawaii, Maine, and Vermont. What do these states have in common? Natural beauty. As a member of the advertising/marketing community, I wouldn’t deny considering a billboard as an option for OOH, but sometimes I would like to look at trees or mountains and the like instead of “Girls! Girls! Girls!”
Stephen Glassman of Los Angeles came up with an interesting idea that has the support of Summit Media, who volunteered to donate prominent billboards in LA for the first prototype. The idea: create “floating, globally connected urban forests growing where billboards stand.”
Each billboard/eco-system will also be included with a self-sustaining water and lighting system, so once the initial setup is finished, little maintenance is required. Stephen also has experience in participating in large-scale projects in the public realm.
So, if you think this is a good idea and/or live in a major metropolitan area, like Atlanta, LA, Chicago, New York, or Miami, and wouldn’t mind taking a small moment out of your commute home to take a deep breath of “fresh” air, donate $5.00 because I’m curious to see how this plays out.
Find the link to Stephen’s Kickstarter page here. His goal is $100,000 by December 11. As of November 12, they are at $19,288.