The Great Survey (AskMen): The Internet Age

AskMen recently polled men in various subjects from drink orders to fashion statements to careers. The Great Male Survey 2012 Edition gives a good insight into the male mind, especially into some aspects of the digital age.

According to AskMen, 79 percent of men still prefer to pursue women face-to-face, but a surprising 21 percent prefer online interactions, a nod to the ever-growing online dating world.

64 percent of those surveyed have a neutral attitude towards technology. Around 48 percent check their emails by the minute, up until lights out. 64 percent check their social feeds first thing in the morning. The poll didn’t ask how many men use Facebook – what’s your guess? Less than 5 percent don’t use or have one at all? Over half of the respondents said that a glance at a potential mate/date’s profile page is the extent of pre-stalking he will do. 47 percent don’t care if their partners are friends with their exes on Facebook, and 55 percent keep exes in their network after a breakup.

10 percent of men surveyed admit to Googling their date’s name pre-date, but word of mouth, and a recommendation from a friend is preferred (49 percent).

18 percent admit to sexting to keep up a woman’s interest, another 18 to spark interest. Don’t worry ladies. 83 percent of men say that they would never share sexts with a friend (17 percent would…).

Last one: “Which social media outlet do you think is the most useless for men?” Answer: Pinterest with 35 percent.


#SMDay: 45 Social Media Facts You Probably Didn’t Know

  1. Facebook tops Google for weekly website traffic in the U.S
  2. 1 in 5 couples meet online
  3. Kids are now learning on iPads not chalkboards
  4. If Facebook were a country it would be the 3rd largest in the world
  5. In social media you must “Activate your fans, don’t just collect them like baseball cards.” – Jay Baer, Convince & Convert
  6. 95% of companies that use social media for recruitment use LinkedIn
  7. 69% of parents are “friends” with their kids on social media
  8. YouTube is the 2nd largest search engine in the world
  9. Every minute 24 hours of video are uploaded on YouTube
  10. If Wikipedia was made into a book it would be 2.25 million pages long
  11. 90% of consumers trust peer reviews, only 14% trust advertisements
  12. The fastest growing segment on Facebook is 55-65 year old females
  13.  What is SMO?
  14. 25% of search results for the World’s TOP 20 largest brands are links to user-generated content
  15. We no longer search for the news…the news finds us
  16. More than 2.5 million websites have integrated with Facebook
  17. 42% of mobile users share multimedia via Facebook
  18. Smartphone users log an average of 77 minutes per day using apps on their phones
  19. 40% of Twitter users regularly search for products on Twitter.
  20. 90% of marketers use social media channels for business
  21. Only 22% of businesses have a dedicated social media manager
  22. “If content is king, then conversation is queen” – John Munsell, CEO of  #SMDAY Bizzuka
  23. 23% of Fortune 500 companies have a public-facing corporate blog
  24. 53% of small businesses are using social media
  25. 60% of users on Pinterest are female
  26. Over 20% of Facebook users are on Pinterest daily
  27. The average twitter user has 126 followers
  28. Over 40% of Twitter users do not tweet ANYTHING
  29. Facebook has over 901 million monthly active users
  30. 42% of Americans watch TV while they’re on their laptops, smartphones or tablets
  31. 55% of women tweet while watching TV
  32. 36% of social media users post brand-related content
  33. Which came first, SEO or social media?
  34. In today’s world “You are what you tweet” – Alex Tew, Monkey Inferno
  35. 25% of Facebook users don’t use any privacy controls
  36. Student is the number 1 occupation of Google+ users
  37. Majority of tweets are only 40 characters long
  38. LinkedIn members include Executives from every Fortune 500 company
  39. Social networking accounts for 1 of every 4 minutes spent online
  40. Do you know peak times to post on Facebook and Twitter? We do. 
  41. Twitter has more search queries per month than Yahoo and Bing combined
  42. 15% of 16-24 year olds prefer to receive customer service via social media over any other method
  43. Globally more people own a mobile phone than toothbrush
  44. By 2014 mobile internet use should overtake desktop internet use
  45. There are more than 1 billion photos uploaded to Instagram

Amazing Typography Pinterest Boards

Need a little inspiration? Typography is an amazing talent that shows off an artist’s attention to detail. We are fascinated at how one ampersand sign can be represented in so many creative and unique ways.

Here are some of our picks for inspiring Typography Pinterest boards.

Emily M. Reidy

Ashley Richfield

Robert Singh

Ophelia Quixote

Brittany Mills


Pinterest Marketing Cheatsheet

Here are some things to remember when “pinning” for a brand. If you are new to Pinterest, check out our post on how other brands are using this new platform for their marketing efforts!

Pin Timing

  • Best time to pin on weekends is Saturday morning
  • Best day to pin on weekdays is Thursday
  • Best time to pin is 2-4PM EST and 8PM-1AM EST
  • Always lookout for trends
General To-Dos
  • Appeal to many interests
  • Update boards & pins regularly
  • Pin bucket-list content (inspirations and aspirations)
  • Promote an idea, content, or product
Pin Image
  • Beautiful & clear images
  • Give value and target emotion
  • Relate images to trends
  • Vertically longer images work better
  • Vary Images: add text onto images; change brightness; modify image filters; crop or resize
General Board
  • Place your boards into a Pinterest category
  • Stick to one niche per board
  • Use searchable keywords in board names
  • Choose a compelling board cover
Pin Description
  • Evoke a call-to-action
  • Short words, simple context
  • Descriptive and targeted
  • Use searchable keywords
  • Use hashtags
  • Try links
  • Add price ($)
  • Try using “@”
General Profile
  • Reflect interests using your profile photo and description
  • Name with understandable keywords
  • Add your FB, Twitter & site for increased exposure
  • Keep a general tone
Source: Pinerly
Don’t forget to ALWAYS measure the results so you can spend your time wisely and enhance your brand story!

The CMO’s Social Media Guide

The kind folks at have released their third annual Social Media Guide for CMO’s. Do you agree with the below? Any other platforms you would add?


Pinterest + Foursquare = FANCY

What is The Fancy?

Fancy is part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.

Use it to create a catalog of your favorite things around the web.

Available Features

  • Individual profile page
  • Choose interests that you want to get updated on (travel, fashion, art, etc)
  • Create a catalog with those interests
  • Earn promotions as a top contributor to the community – badges that are shown on your profile –
  • Fancy certain brand items to unlock deals and discounts for buying –
  • Add a Fancy button to your site for shoppers to use
  • Links with Facebook & Twitter for extended reach when ‘Fancying’
  • iPhone and iPad apps available for users


Main Competitors

What Makes Fancy Different?

  • Users can earn promotions (shown on your profile to become contributors)
  • Brands can take the “deal share” and “unlocking” element one step further through this platform
  • Once you click on a product, you can buy, share, add to a list, feature on your profile, share that you own it or find something similar.
  • Customers can buy directly from Fancy – the site takes a percent of every purchase if you want to enable this feature
  • You don’t get charged however to run deals for fans via Fancy


@Bculture_Britt Follow me on Fancy!