The Olympics Total Twitter Stats

The 2012 London Olympics are over. Let’s all hum the theme one more time in our heads, as I’ve been doing daily. Go ahead. Dum-dum-da-da-dum-da-dum-dum… We saw a lot of drama, competition, and of course, the Spice Girls. Lots of the Olympics-related buzz was hosted on Twitter. Lots.

According to Twitter, the 2012 Olympics generated 150 million tweets. The most discussed athlete? You can probably guess: Jamaican sprinter Usain Bolt. According to Twitter’s assessment of the 16-day event, Bolt’s 200m and 100m races generated around 154,000 tweets per minute (TPM). Last night’s closing ceremony, ousted Bolt’s short-lived record, with over 116,000 TPM, especially the Spice Girls’ performance, which accounted for a good amount of the attention.

Some other notable events:

  • Andy Murray’s gold medal in the men’s tennis singles: 57,000+ TPM
  • Jamaica’s world record and gold in the 4×100 men’s relay: 52,000+ TPM
  • Team USA defeats Spain for gold in men’s basketball: 41,000+ TPM
  • Kobe Bryant’s slam dunk near the end of the gold medal game versus Spain
  • Hope Solo’s save in the women’s soccer final versus Japan

Soccer proved to be the most popular sport overall, generating more than 5 million tweets throughout the Twittersphere. Swimming, gymnastics, track and field, and volleyball also did very well.

Can you name all ten athletes who prompted at least 1 million tweets?

In alphabetical order:

  1. Yohan Blake
  2. Usain Bolt
  3. Kobe Bryant
  4. Tom Daley
  5. Gabby Douglas
  6. LeBron James
  7. Ryan Lochte
  8. Andy Murray
  9. Michael Phelps
  10. Lee Chong Wei

Side note: I attended the University of Florida and am proud to report the Gators came out of the Swamp alive with 19 medals of their own. What did you think of the 2012 London Olympic games? See y’all in Rio!



Don’t Get Kicked Off Twitter

By now, we’ve all heard of Independent journalist Guy Adams having his Twitter account suspended (by Twitter). UPDATE: Twitter has since reinstated Guy’s account (@guyadams). Here’s the tweet that was a no-no, supposedly:

Some complained that being able to criticize anyone or anything or any brand or any network was part of Twitter’s purpose. Everyone has an opinion and should be allowed to voice it, right? Right. It wasn’t the criticism. It was the email address included in the tweet. Remember, when you signed up for Twitter, you checked that little box indicating that you had read and agreed with the terms of service? Oops. If you want to continue using Twitter, keep these things in mind:

  • Don’t post a private email address, street address, or telephone number without permission from the individual associated with the information.
  • Posting social security and/or credit card numbers are also grounds for suspension.
  • No direct, specific threats of violence against others. See Olympic Swiss soccer player Michel Morganella, who was later kicked off his team. In a tweet following a 2-1 loss against South Korea, Morganella said that South Koreans “can go burn” and referred to them as a “bunch of mongoloids.” Voula Papachristou also was kicked off the Greek Olympic team for this tweet: “With so many Africans in Greece, at least the West Nile mosquitos will be eating food from their own home.”
  • No illegal activities, pornography, or copyright infringement.
  • Other sets of rules become activated after a member follows 2,000 other accounts. One must gain additional followers before you can follow more people (to combat spammers).
  • Twitter’s terms of service do not cover hate speech (unlike Facebook and Tumblr).

A delicate balance of Twitter’s mantra that “tweets must flow” with some unacceptable abuse will make for a very interesting challenge in the upcoming years. Tweet on, brother. Tweet on.



‘Socialympics’ 2012?

With the 2012 London Olympics officially in full swing, the games are the headline of every news source as well as the topic of every conversation. With an estimated 40 million Americans tuning into Opening Ceremony alone, it is pretty evident that we are excited, and ready to cheer on our favorite team as the games get underway. So why are so many spectators agitated with Olympic coverage?

The problem lies with the time delay between social media and actual event airing.   Who really wants to watch preliminary trials when we already know which athlete earned the gold? Many feel that social media is defeating the purpose of actually watching the games and taking the fun out of the Olympic spirit and competition. Social media has become such a wide phenomena that a single piece of information can spread worldwide within minutes. This is great, but for the Olympics – not so much.

So what do we do? With social media dominating our lives how can we shield ourselves from being over informed? Some have decided to forgo social media altogether in efforts of preserving Olympic spirit and spectator experience, while others have just restricted their social media use.

We love social media and the Olympics – just not together.


The Olympic Athlete’s Hub

With Opening Ceremony only a week away, people from all over the world are making sure they are connected to the games, in every way possible. Millions are flocking to the online and digital worlds, in hopes of getting one step closer to the global event and it’s participants. To experience the best of the “Socialympics” check out The Olympic Athlete’s Hub.

Type your favorite subject into the search box. Become a fan of your favorite athlete, team, or sporting event and watch the number grow, as we get closer to Opening Ceremony.

This is a central place to follow anything and everything Olympic-related from various social platforms. The Olympics Athlete’s Hub features Twitter streams and Facebook links so users can immerse themselves in the games and spirit of competition and interact with their favorite figures. Athlete Q&A connects fans to their favorite athletes through a question and answer feature.

Active users are rewarded with special prizes and offers, so the more you participate the more you benefit. Know and connect with top Olympic athletes to become more than just a spectator with The Olympic Athlete’s Hub.


London 2012: Get Social!

The 2012 London Olympics have been called the world’s first “social games” by some. Will they actually be that “social?” Good question; however, there’s no denying the influence Facebook, Instagram, Twitter, and YouTube will have. 2008 was the last Olympic games (Beijing). In Internet-years, that is a long, long time: a long enough time for social media to continue to evolve into an instantaneous upload and equally impatient audience. With internationally popular sports being featured, such as basketball, soccer, swimming, track and field, among others, a global stir will surely garner attention. Combine that with the ever-increasing worldwide Internet usage (estimated to be one-third of the world’s population by the games’ start), and the recipe for Olympic-sized social media is set!

Facebook: According to Facebook, the website has over 900 million users, which in 2008 had just broken the 100 million-user landmark. See the difference?

Instagram: Since Instagram launched in 2010, we will see the influence the recently acquired-by-Facebook App will have on these games. #LondonOlympics2012 maybe?

Twitter: 2008: 6 million registered users sending about 300,000 tweets per day. 2012: 500 million registered users sending about 400,000,000 tweets per day. You do the math. With regular breaking news tweeting, follow your favorite sports for live updates as they happen.
Silver and bronze medals: Pinterest, Foursquare (didn’t exist in 2008).

YouTube: YouTube has undergone some changes since 2008… Expect epic moments and down-to-the-wire finishes to be posted minutes after the final results are tallied.

Honorable mention: Google+ (also didn’t exist in 2008; great outlet, just not sure of the speed of the feed).

How will you utilize your social media outlets to interact with the 2012 Olympic Games?


4 Must-Have Apps For The 2012 Olympic Games

We are only days away from the London 2012 Olympic games as the excitement and anticipation continues to grow.  The 2012 Olympic is filling the streets with buzz – and not just in London. In fact, it is projected that the 2012 Olympic games will be unlike any of the past events due mainly in part to the mobile and social media explosion.  For those of us who were unable to attend spectacle, there are a multitude of ways to ensure we don’t miss out on a single thing.


NBC is connecting viewers to the Olympic events through official webpage, tablet and mobile app (coming soon). The free service offers video highlights, news updates, schedules, photos and results as well as live coverage and streaming. Users can also follow athletes or sporting events to stay informed about choice interests.  The app is expected to be released in early July, just a little under a month before opening ceremony.

Facebook’s dedicated page to the Olympic games has gained a substantial following in a short amount of time. The page features interesting and creative photos from followers all over the world and hosts contests to get all followers into the competitive spirit.

London 2012 Join In App

This “mobile guide” gives downloaders the ability to track the torch as it makes it’s way to the Olympic Stadium. Also get constant updates on different activities and celebrations in and around the London area.

2012 Team USA Road to London

This all-informative app places primary focus on the journey and stories of American Olympic athletes. The Road to London app is free and gives users the option of following Olympic and Paralympic events, athletes, results and news.

So whether you are watching the games from the best stadium seat or your favorite recliner, you can still immerse yourself in the Olympic spirit and experience. Cheer on your favorite teams and athletes and track their progress as the games unfold. Which app are you most excited to use?