Elevating How You Can be Seen. Heard. Known.

SHK (Seen. Heard. Known.) is a subsidiary project of B Culture Media. The new site that just launched this week, SeenHeardKnown.com, is a content-rich online magazine, which will be a major differentiator for the agency (and vice versa).

SHK will be another way for the clients on the agency side to be elevated with our main intent to further help the brands we work with become a culture, and also for BCM to become a culture in and of itself as well…

What does that really mean? The term “culture” according to Wikipedia, “in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.”

What we’re trying to accomplish is to make the brands we work with and the “symbols” they’re tied to, be representative of digitally engaging experiences for the world, and also to ensure so that no matter what part of the world a brand’s target audience lives, the way that they’re interacted with becomes a part of their stakeholders lives every day both online and offline.

That is why SHK was born under the direction of Ralph Jovine, CEO of B Culture Media, and SHK’s Editor-in-Chief, Rachel E. Sutton. Sutton says, “I will always love the feeling of holding a magazine in my hands and turning the pages. Regardless, I truly believe that the future of publishing will be delivered at its best via a digital platform. This is why I am so passionate and excited about the launch of SHK, and working under the B Culture Media umbrella to make it a success. Our environment continuously merges creativity with the technology and strategy of today’s marketplace, giving us an advantageous platform to make SEENHEARDKNOWN.com standout in the world of online editorial.”

SHK will provide a free platform for our agency clients, if the synergy is right, to allow for further promotion whether the goal is to extend brand awareness, directed advertising at our readership, or to support specific campaign initiatives. The B Culture Media team sees this as a great way to bring together those persons that we call “Culture Spotters” (those always vying for what’s hot and what’s now), and truly integrate an entirely different experience by having the agency and online magazine come together in a collaborative effort.  

SHK will cover a multitude of topics including: Fashion, Music, Beauty, Entertainment (film, television, festivals, etc.), Lifestyle (luxury, travel, food, nightlife, etc.), Editorial (direct category to see all self-generated fashion/feature editorials), SHK TV (all vidoes), and Street Style (including nightlife style). All of this is original content designed by the SHK team, with the sharing of ideas and talent with the agency. 

Sutton says, “SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle.”

SHK has officially launched on all social channels as well, so please go check us out there, too!

Facebook

Pinterest

Twitter

Tumblr

Instagram

@natbdold

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Pinterest + Foursquare = FANCY

What is The Fancy?

Fancy is part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.

Use it to create a catalog of your favorite things around the web.

Available Features

  • Individual profile page
  • Choose interests that you want to get updated on (travel, fashion, art, etc)
  • Create a catalog with those interests
  • Earn promotions as a top contributor to the community – badges that are shown on your profile – http://www.thefancy.com/help/promotions
  • Fancy certain brand items to unlock deals and discounts for buying – http://www.thefancy.com/deals
  • Add a Fancy button to your site for shoppers to use
  • Links with Facebook & Twitter for extended reach when ‘Fancying’
  • iPhone and iPad apps available for users

 

Main Competitors

What Makes Fancy Different?

  • Users can earn promotions (shown on your profile to become contributors)
  • Brands can take the “deal share” and “unlocking” element one step further through this platform
  • Once you click on a product, you can buy, share, add to a list, feature on your profile, share that you own it or find something similar.
  • Customers can buy directly from Fancy – the site takes a percent of every purchase if you want to enable this feature
  • You don’t get charged however to run deals for fans via Fancy

Resources

@Bculture_Britt Follow me on Fancy! 

How To Get Actionable Insights From Your Social Media Analytics

If you are stuck in a rut of getting report after report of numbers and charts, with no way to translate and make any sense out of it…this post is for you!

I was there too, don’t feel bad. It is easy to get overwhelmed with the amount of social measurements that can be taken and the KPI’s that are available for measurement. What is missing however, is something that can take all of that and turn it into business intelligence. Something that you can take and apply to all of your competitors to see how your brand stacks up. Something that will give you insight into your social marketing initiatives and help you decide which creative to put on the homepage to get the most social sharing or which product to highlight in your next email blast to your database.

So, being frustrated with this problem, I’ve decided to burry myself in a solution. I pulled a whole team together at BCM and after weeks of trial and error, we finally came up with a tool that can help you and your team make educated business decisions for the future based on your current positioning. Introducing the CultureCard ™.

The CultureCard ™ is a scoring tool that can be used for your brand(s) internally or to get a baseline of where you stand against your competitors. We created a proprietary algorithm that is composed of five KPIs (key performance indicators) and 27 indicators. The weighted average of each KPI is determined by you and set across all brands being measured. Once your brand goes through the algorithm, your score is generated and placed in our scoring index.

Here are some ways you could leverage the CultureCard ™ for your brand: 

1. To create a social report that company executives can understand!

2. A comprehensive competitive analysis

3. Quarterly review for your marketing initiatives

4. Social Activation baseline report to see where you are starting off and where you can improve

5. Campaign measuring

6. Holiday/Seasonal reporting

7. Which internal brand has the most engagement? The possibilities are endless here – once you have that information you can levergage it for other marketing initiatives – Homepage creative, commercial creative, messaging, cross promotional decisions, etc.

8. Who is the best celebrity to endorse my brand? This would be done by running a CultureCard ™ on the celebrities that are in the running to see where they all stand and why!

9. Yes, you have a fan base, so what? Are they engaging?

10. Are you on the right platforms?

11. Do you have a good base of  influencers compared to your competitors?

We just released our first CultureCard ™ with the CultureScore ™ of top luxury hotels to see how they stack up against one another. You can view it here.

To get more information on our CultureCard ™, please email me –  brittanym@bculturemedia.com. Stay tuned for more CultureCard ™ releases – your brand might be included!

@BCulture_Britt