Luxury Daily’s Luxury Women to Watch 2013

It’s official! One of our own has been named one of the 25 women to watch in 2013 by LuxuryDaily. Brittany Mills, BCM’s Director of Client Services, has been titled one who is expected to make a difference in luxury marketing and retail for 2013. Please read the note below from LuxuryDaily and the Editor. You can download the issue here.

Please say hello to Luxury Daily’s inaugural Luxury Women to Watch 2013 list, a celebration of the smart women who are expected to make a difference in luxury marketing and retail in 2013.

The 25 executives who made the cut shared the same qualities: dedication to craft, consumer focus, ambition, leadership poten¬tial, educator and role model. Above all, they are focused on the larger picture and not getting mired in the weeds.

“It sounds so simple, but it takes a lot of courage and conviction to focus the organization on fewer opportunities so you can re¬ally do them well,” said Denise Incandela, chief marketing officer of Saks Fifth Avenue, New York.

Brand stand
Executives on the list represent retailers and brands such as Os¬car de la Renta, L’Oreal, Donna Karan International, Four Seasons Hotels and Resorts, The Luxury Collection, Fairmont Hotels & Re¬sorts, Leading Hotels of the World, St. Regis Hotels & Resorts, Bergdorf Goodman and Saks.

Also on the list are executives from media, service provid¬ers, market researchers and agencies such as Unity Marketing, Clutch Collective, Siegel + Gale, Women’s Luxury Guild, Social Muse Communications, Digital Luxury Group, The Wall Street Journal, B Culture Media, L2 Think Tank, Douglas Elliman Real Estate, Maxmedialab, Lure of Luxe, Morpheus Media, Fondue Mix and iProspect.
To them, luxury is not a job, but a passion.

“This is a field full of strong and powerful women,” said Cannon Hodge, social media manager for Bergdorf Goodman, New York.

Meeting the norms
Picking the honorees was not easy. Luxury Daily invited readers to send in their nominations. The Luxury Daily team also had its own table of candidates.

Once the deadline expired, the Luxury Daily team judged the nominees on their merits and whittled the list to the 25 women who showed the most promise to push the luxury envelope in 2013. All judging was based purely on merit and the potential to make a difference.

The list’s responses to questions confirm their choice. Not only were they enthusiastic about the opportunities in luxury market¬ing and retail, but they were realistic about the challenges of balancing family, travel, work hours, demanding customer base and evolving marketing, retail and technology.

“It is a constant adrenaline rush from the moment I step in the office,” said Andrea Wilson, director of digital strategy and luxury practice lead at iProspect, Fort Worth, TX.

MANY THANKS to Michelle Nance for putting together this Classic Guide. Also, thank you to Tricia Carr and Erin Shea for their nominations and judging as well as the reporting on Luxury Daily.

Please read this guide cover to cover. These Luxury Women to Watch are set to distinguish themselves even further in 2013. Their work is not easy: maintaining the luxury brand’s mystique while adapting to evolving market behavior.

“Luxury marketing is now evolving as quickly as its consumers,” said Daphne Selzer, global brand director at St. Regis Hotels & Resorts, New York.


A New Photo Editing App That Gives Your Brand a Personality

As brand marketers, we are always looking out for new ways to engage our target demographic and to build a new fan base to convert into customers, advocates and influencers. We find a platform that is being used by the masses and then figure out how we can fit this into our brand story.

We also know that images and media rich content are 10x more engaging then traditional messages. Instagram and Pinterest have been extremely successful in building new fan bases for brands as well as providing a new source of referral traffic to their websites. Pinterest has been found to drive more traffic to your website than Google+, Youtube and LinkedIn Combined! But finding ways to keep your brand message and personality interesting can be challenging at times.

In comes, bubbsie! We are obsessed with this concept and have already seen it work for brands like Sugarpova (Maria Sharapova’s new candy line). It allows brands to add in some personality with their photos to then share on their social networks. The app is easy to use – literally a 1,2,3 step to creating brand images that can help drive a direct call to action message or to bring products to life. Here are some ways to incorporate this into your brand strategy.

Personal Messages from Designers

Create that personal connection by adding personal messages by designers directly into your photos.

photo editing app

Engaging Call-to-Actions

Speak directly to your customers through your images. Ask questions, promote products and show your personality.

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In-Store call-outs 

Highlight your products in-store to help generate some foot traffic. Encourage people to visit your store via images. Following up with some in-store signage to make the online and offline connection will really drive the message home!

new iphone app