Rethinking The Mobile App “Walkthrough”

A tutorial of how to use your app should be in a clearly identified place that can be visited at any time by the user. By adding a “walkthrough” upon start-up/log-in, you are already making the user think that your app is more difficult than it really is.

Halftone is a great example of an app that does it right. They offer a “how-to” section and a video within the app to explain the usage. Props to Halftone for keeping it simple!

halftone app review top digital marketing blog b culture media blog

@BCulture_Britt

iPhone 4S vs. iPhone 5: Is It Worth It?

Apple junkies have been lining up to get their hands on Apple’s newest release of the iPhone: the iPhone 5. While other companies have mocked Apple’s following regardless of the specifications, functionality, or price, simply because it has an apple on the back, there are many legitimacies to the latest update as well. Here is a comparison of the 4s and 5.

iPhone 4

  • Width: 2.31 in
  • Depth: .37 in
  • Height: 4.5 in
  • Weight: 4.9 oz
  • Display: 3.5 (diagonal) Retina display
  • A5 chip
  • 960×640 resolution
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: VGA- resolution video
  • Apple earphones
  • 30-pin connector
  • Standby battery life: 200 hours
  •  Up to 16GB available on Apple.com

iPhone 5

  • Width: 2.31 in
  • Depth: .3 in
  • Height: 4.87 in
  • Weight: 3.95 oz
  • Display: .4 (diagonal) Retina display
  • A6 chip
  • 1136x 640 resolution
  • LTE3
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: 1.2MP photos
  • FaceTime Camera: 720p HD video & backside illumination sensor
  • Apple EarPods
  • Lightening connector
  • Standby battery life: 225 hours
  • Up to 64 GB available on Apple.com

So, is it worth it? I still have my iPhone 4, but at a social media conference this weekend, a co-presenter of mine did indeed already have the 5. Watching him show off some of the new features, the what felt like and looked like skinnier and easier to maneuver display, and the speed, I would advocate, if you can afford it, and you utilize your smartphone more often than your tablet or laptop, go ahead and upgrade. If you can’t afford it, it won’t hurt you too bad to have to wait a little bit longer to upgrade.

The neatest feature that I witnessed, and you have probably seen touted on some of Apple’s newest television commercials, is the panorama picture display. Not sure the practical use for it, but I still enjoyed it. Plus, the speed. Some argue that the speed of the iPhone 5 will rival your home’s Wi-Fi! Which, it’s that is true, is just another step toward smartphone domination.

Did you upgrade to the iPhone 5? If so, what do you think of it compared to earlier versions? Feel free to post your thoughts in the comment section below.

@BCulture_Matt

Solar: Weather App Adding Color to the Forecast

 

Hollr Inc. takes weather to a whole new level with iOS app, Solar.

The app presents the forecast in an array of vivid colors and animation that is meant to make the user ‘feel’ the conditions. The beautiful color display is the standout feature and lies at the core of Solar’s growing popularity.  It’s easy to find and common to find oneself endlessly staring at the screen.  For a simpler way to get the day’s forecast, Solar also features icons.

Just want to enjoy the app’s color display? No problem. Tap the device to hide text and tap it again for the text to reappear.

Select locations and save them for future reference. With a swipe or double tap, view chosen locations simultaneously or individually. Switching between locations is an ease with Solar.

The app is receiving is picking up a lot of steam in the mobile world but the common complaint is the app’s temperature inaccuracies. But give or a take 10 or so degrees – Hollr, Inc. has set a new standard in terms of app innovation and creativity.

@BCulture_CourtB

WTHR. Simple, Yet Great.

Who said you can’t get exactly what you want and need for a dollar? Well, I recently answer my own question with WTHR, an IPhone compatible app that presents local weather conditions and temperatures in a conveniently simple design. In fact, the app’s design is the most notable attribute and it is definitely creating a lot of buzz. The app’s single page, ad-free, settings-free design is visually appealing and distinct in many areas.

Let’s say you need Fahrenheit, instead of Celsius – with a simple flick you can change temperature scales. This is the only “button” on the page. Users do not get overwhelmed when using WTHR because of the basic design. Thanks to WTHR, checking the weather can be a calm and accurate experience.

@BCulture_CourtB

The “Read It Later” App – Instapaper

Instapaper (For iPad and iPhone) 

Have you ever come across the most informing and reliable piece of content but had no time to read it? And when there was an opportunity to read the article, it seemed to have vanished and there is no trace of the content anywhere.

Instapaper puts end to digital woes by simplifying bookmarking and reinforcing accurate content sharing. For those choice articles that you don’t have the time to read, simply click “Read Later” and the article is stored to your reading list. Users can create folders to organize articles and share favorite content across various social networks. The app displays your top articles in a design that makes referencing easier and more efficient.

Instapaper is PC accessible, free of charge. Simply add the “Read Later” bookmarklet to your toolbar to start building your content collection. The app is also available on iOS for $4.99 and the Android system for $2.99.

iPad Version

iPhone Version

@BCulture_Courtb