Elevating How You Can be Seen. Heard. Known.

SHK (Seen. Heard. Known.) is a subsidiary project of B Culture Media. The new site that just launched this week, SeenHeardKnown.com, is a content-rich online magazine, which will be a major differentiator for the agency (and vice versa).

SHK will be another way for the clients on the agency side to be elevated with our main intent to further help the brands we work with become a culture, and also for BCM to become a culture in and of itself as well…

What does that really mean? The term “culture” according to Wikipedia, “in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.”

What we’re trying to accomplish is to make the brands we work with and the “symbols” they’re tied to, be representative of digitally engaging experiences for the world, and also to ensure so that no matter what part of the world a brand’s target audience lives, the way that they’re interacted with becomes a part of their stakeholders lives every day both online and offline.

That is why SHK was born under the direction of Ralph Jovine, CEO of B Culture Media, and SHK’s Editor-in-Chief, Rachel E. Sutton. Sutton says, “I will always love the feeling of holding a magazine in my hands and turning the pages. Regardless, I truly believe that the future of publishing will be delivered at its best via a digital platform. This is why I am so passionate and excited about the launch of SHK, and working under the B Culture Media umbrella to make it a success. Our environment continuously merges creativity with the technology and strategy of today’s marketplace, giving us an advantageous platform to make SEENHEARDKNOWN.com standout in the world of online editorial.”

SHK will provide a free platform for our agency clients, if the synergy is right, to allow for further promotion whether the goal is to extend brand awareness, directed advertising at our readership, or to support specific campaign initiatives. The B Culture Media team sees this as a great way to bring together those persons that we call “Culture Spotters” (those always vying for what’s hot and what’s now), and truly integrate an entirely different experience by having the agency and online magazine come together in a collaborative effort.  

SHK will cover a multitude of topics including: Fashion, Music, Beauty, Entertainment (film, television, festivals, etc.), Lifestyle (luxury, travel, food, nightlife, etc.), Editorial (direct category to see all self-generated fashion/feature editorials), SHK TV (all vidoes), and Street Style (including nightlife style). All of this is original content designed by the SHK team, with the sharing of ideas and talent with the agency. 

Sutton says, “SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle.”

SHK has officially launched on all social channels as well, so please go check us out there, too!







Goodbye Content Creation, Welcome Content Curation

Spoken by Pete Cashmore, one of, if not the, trendsetter within the digital world. Along with his other predictions and vision of the future of the digital world that he shared at this years #mashcon, he brought up a very good point that got me thinking – our job as marketers and brand storytellers goes beyond creating a good story from within, it is capturing the consumers story from the outside and bringing it in. In turn, changing the way a brand tells their story everyday, whether they like it or not!

We have been telling our clients that we have to listen to what our customers are saying, react in real-time, find new ways to communicate. However, we have to make sure we are not ignoring the one thing that keeps this conversation going – the story that the audience is telling.  The bigger picture. The true way that the conversation gets told again and again.

You can not continue to create content within – the nature of social media and platforms that we communicate with is to give your audience a voice and to let them engage with your brand.

Forward thinking brands will find ways to make that conversation their new story.

Here are some tips to help you generate fresh, curated content for your brand to enhance your brand story.

  1. User generated content contests – brands are starting to use platforms such as Instagram and Pinterest to gather curated content to re-purpose for brand content. Tie in a reward to get the “quiet” ones in your audience to finally speak up.
  2. Ask questions – Instead of posting your new line, post an image of the product and ask fans how they would wear it. Fans love to share their story – this is a way you can let them share while still talking about your product/service.
  3. Tell your fans that you are listening – provide hashtags for people to share images with your brand. What are you eating/drinking today? Tell us at #hashtagofyourchoice. I would recommend leveraging Instagram for this type of engagement.

Brands that are fully engaged with their audiences online and through digital communication are faced with this evolution and the smart brands and marketers are prepared for the change.