iPhone 4S vs. iPhone 5: Is It Worth It?

Apple junkies have been lining up to get their hands on Apple’s newest release of the iPhone: the iPhone 5. While other companies have mocked Apple’s following regardless of the specifications, functionality, or price, simply because it has an apple on the back, there are many legitimacies to the latest update as well. Here is a comparison of the 4s and 5.

iPhone 4

  • Width: 2.31 in
  • Depth: .37 in
  • Height: 4.5 in
  • Weight: 4.9 oz
  • Display: 3.5 (diagonal) Retina display
  • A5 chip
  • 960×640 resolution
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: VGA- resolution video
  • Apple earphones
  • 30-pin connector
  • Standby battery life: 200 hours
  •  Up to 16GB available on Apple.com

iPhone 5

  • Width: 2.31 in
  • Depth: .3 in
  • Height: 4.87 in
  • Weight: 3.95 oz
  • Display: .4 (diagonal) Retina display
  • A6 chip
  • 1136x 640 resolution
  • LTE3
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: 1.2MP photos
  • FaceTime Camera: 720p HD video & backside illumination sensor
  • Apple EarPods
  • Lightening connector
  • Standby battery life: 225 hours
  • Up to 64 GB available on Apple.com

So, is it worth it? I still have my iPhone 4, but at a social media conference this weekend, a co-presenter of mine did indeed already have the 5. Watching him show off some of the new features, the what felt like and looked like skinnier and easier to maneuver display, and the speed, I would advocate, if you can afford it, and you utilize your smartphone more often than your tablet or laptop, go ahead and upgrade. If you can’t afford it, it won’t hurt you too bad to have to wait a little bit longer to upgrade.

The neatest feature that I witnessed, and you have probably seen touted on some of Apple’s newest television commercials, is the panorama picture display. Not sure the practical use for it, but I still enjoyed it. Plus, the speed. Some argue that the speed of the iPhone 5 will rival your home’s Wi-Fi! Which, it’s that is true, is just another step toward smartphone domination.

Did you upgrade to the iPhone 5? If so, what do you think of it compared to earlier versions? Feel free to post your thoughts in the comment section below.



Mobile technologies have changed drastically in recent years. We have graduated from the colorless flip phone to “smart” devices that are the epitome of present times. Designer Yejin Jeon took the mobile concept and flipped it on its head. What was the end result? The ONE.

ONE is a unique mobile design; a pen shaped device holds a six-inch flexible screen. The flexible touch screen enables the phone to have the same features as the average smartphone.  The pen is designed to be the primary component, holding the microphone, camera and six-inch screen.

Want to keep things simple? Use ONE’s touch screen on the pen to check messages and even make phone calls. Because the speaker, camera and lock feature are on the pen portion, you have a fully functioning phone without the retractable six-inch screen.

This design is truly remarkable – but is this feat possible? It is true that this design could be the solution to many of our mobile woes, due mainly in part to the device’s compact design.  What do you think about this design blueprint? Is the ONE for you?


Bic for Her: Satirical Backlash


Remember the Three Wolf Moon T-shirt fad that swept across the Internet a few months ago? It all started with a fictional review on Amazon.com that claimed the shirt had mysterious powers to attract women. The comment was satirical, as many find the shirt ugly. Turns out, it became so popular, the factory producing it had to work overtime to fill all of the orders.

Well, a similar story has developed on Amazon.co.uk’s website in regards to “Bic for Her” pens. Let’s address the issue first. Why does Bic feel the need to make pens for women? Are they ergonomically designed for daintier hands? Have women had trouble writing for some time now and a product has never suited their needs? No. Hence, the backlash.

We’ll see if these reviews affect the company and its sales, but maybe take a step back and see if half of the world’s population may find your grasp for more profits patronizing.

Here’s the US version. Browse some great comments. Here are my top three. Enjoy!

  1. “Oh. My. God. I’ve been doing it all wrong. There was me thinking I didn’t need to worry about whether my writing implement sufficiently reflected my gender. Thank you so much Bic for showing me the error of my ways. Perhaps Bic will also bring out a new range of pink (or purple) feminine spanners, screwdrivers, electric drills and angle grinders so that I can carry out my job as a bicycle mechanic without further embarrassing myself? Luckily my male colleagues have managed to keep their disapproval of my use of their masculine tools to themselves. I’m so ashamed. And re-educated as to my place in society. Thanks again Bic!”
  2. “I bought this pen (in error, evidently) to write my reports of each day’s tree felling activities in my job as a lumberjack. It is no good. It slips from between my calloused, gnarly fingers like a gossamer thread gently descending to earth between two giant redwood trunks.”
  3. “My 17 year old daughter seemed DOOMED to attending a public university, but I bought her a pack of these pens and now she’s been accepted to Yale! Now when she meets a nice young man to marry (the ONLY purpose for a woman to attend college) it’ll be one with an Ivy League degree! Thank you Bic!




Ben & Jerry’s: Wanna Spoon? Facebook App

Wanna spoon? Through Facebook? How is that possible, you ask? Ok, we admit, it’s not the same snuggly sensation you get with your significant other right before you fall asleep or while you’re watching Top Chef, but still, a pretty cool app idea.

To promote Ben & Jerry’s newest addition their menu – Greek frozen yogurt – Amalgamated and Tool of North America created a Facebook App that pairs you with one of your Facebook friends through a specific algorithm based on mutual likes and/or interests in the hopes that you will accept B&J’s coupon to accompany each other to try this new fro-yo. Isn’t that cute? The outcome of the algorithm is unknown to whom they will recommend, or for what reason. It could be someone you met that one St. Patrick’s Day bar crawl three years ago, your friend’s ex-girlfriend, or that one girl you were trying to flirt with, but you’re engaged now: the epitome of Facebook!

The person who the app chooses will receive a notification posted to their timeline announcing this spoon-partnership to the world. Who knows? Maybe that coupon-date could turn out to be your one true love. You never know…

Big spoon or little spoon?


Trending Topics: Do Your Research

CelebBoutique learned the hard way to always check why a topic is trending on Twitter, or learn to manage their social media in-house, or hire a reputable digital media agency to do such a task (see: B Culture Media). When the hashtag #Aurora begin trending in response to the tragedy at a midnight showing of The Dark Knight Rises in Aurora, Colo, deepest sympathies and condolences were exchanged, alongside thoughts and prayers. CelebBoutique tweeted, “#Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: celebboutique.com/aurora-white-p…”

CelebBoutique is a UK-based online store that attempts to fashion customers after celebrities. CelebBoutique apologized through 4 tweets that all together read, “We are incredibly sorry for our tweet about Aurora – Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic – we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologize for any offense caused this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB”

A few problems: 1) If your PR is not US-based, that’s fine. Plenty of companies outsource, but if you’re botting to find words that match up with trending topics to link to your online store, be prepared to deal with the consequences. 2) If you had not checked the reason for the trend, why did you tweet it? Either because you are not a human double-checking these things, you have no idea about social media, or you are just stupid. Any way you slice it, you messed up.

Our thoughts and condolences go out to the victims and families of the Aurora tragedy.


The Olympic Athlete’s Hub

With Opening Ceremony only a week away, people from all over the world are making sure they are connected to the games, in every way possible. Millions are flocking to the online and digital worlds, in hopes of getting one step closer to the global event and it’s participants. To experience the best of the “Socialympics” check out The Olympic Athlete’s Hub.

Type your favorite subject into the search box. Become a fan of your favorite athlete, team, or sporting event and watch the number grow, as we get closer to Opening Ceremony.

This is a central place to follow anything and everything Olympic-related from various social platforms. The Olympics Athlete’s Hub features Twitter streams and Facebook links so users can immerse themselves in the games and spirit of competition and interact with their favorite figures. Athlete Q&A connects fans to their favorite athletes through a question and answer feature.

Active users are rewarded with special prizes and offers, so the more you participate the more you benefit. Know and connect with top Olympic athletes to become more than just a spectator with The Olympic Athlete’s Hub.