Is Technology and Data Spooky?!

Let’s be real. Technology is getting creepy. It’s the scary teacher from grade school that somehow always knows what you’re doing even when she isn’t even looking at you. It seems to be watching our every click spanning the vast universe of the Internet. Companies are focusing on developing technology that processes all of our data to make inferences that could help them turn us into customers, or more importantly, into advocates for their brand. Recently, a brand we’re all familiar with, Netflix, held a competition that rewarded a million dollars (no one we knew won to note) to the group that could create an algorithm that could create better movie suggestions for their members.

It is becoming more and more noticeable to all of us we know; the advertisements on Facebook are generated by endless data based on your profile and pictures posted. Did you notice if you’re wearing a certain brand or piece of clothing that you’ll somehow get an ad with that same information in it? It’s all about targeting, but that’s almost scary targeting! (They’re watching you)!

We have now a developed generation that focuses on individuality, and this evolution inspires us to publicize ourselves on social platforms such as Tumblr, Instagram, Facebook, among others. The science behind this data as stated above is rapidly growing due to the high demand of how to use it despite how complicated it is. Going back to the Netflix competition, out of the thousands that entered their competition, only two teams were actually able to create algorithms that improved movie suggestions by ten percent. Acquiring data is easy, but making successful inferences from all of that data is the hard part. But even the smallest improvement can make a large difference by using data properly, which is why companies aren’t afraid to invest.

We’ve been thinking about that a lot on our end here at B Culture Media. How can we help the industry understand what to extract, or more importantly, what to put in place to make that extraction of data all the more usable from the get-go? And, how can we help them understand to the ‘T’ what their target audiences’ want so that all those ad monies are spent wisely. We feel it’s a bit like being Beauty from “Beauty and the Beast” and you have all of this amazing food enticing you to “be their guest”, but instead of that cute dancing cake, now it happens to be advertisements for billions of things you can put into practice to give you lots and lots of data…but, at the end of the day, what does that all translate into? Sales? Growth? Advocacy? What are you Mr./Mrs. X Brand actually searching for?

That’s what makes us understand that we’re circling around back to the technology/data days that existed before the Internet craze started. We need to fully understand the depth of a business, what they need to accomplish, and put into place strategies and metrics to ensure that the “cool” marketing recommendations using innovative technology will actually help an entire organization meet their business goals. Big data is useful, spooky targeted ads are useful, but you have to understand first as to why it’s useful and what you want out of it. I mean, of course besides tracking traffic to a website and the numbers of fans on social channels… those are easy!

@natbdold

@claudiavon

Ben & Jerry’s: Wanna Spoon? Facebook App

Wanna spoon? Through Facebook? How is that possible, you ask? Ok, we admit, it’s not the same snuggly sensation you get with your significant other right before you fall asleep or while you’re watching Top Chef, but still, a pretty cool app idea.

To promote Ben & Jerry’s newest addition their menu – Greek frozen yogurt – Amalgamated and Tool of North America created a Facebook App that pairs you with one of your Facebook friends through a specific algorithm based on mutual likes and/or interests in the hopes that you will accept B&J’s coupon to accompany each other to try this new fro-yo. Isn’t that cute? The outcome of the algorithm is unknown to whom they will recommend, or for what reason. It could be someone you met that one St. Patrick’s Day bar crawl three years ago, your friend’s ex-girlfriend, or that one girl you were trying to flirt with, but you’re engaged now: the epitome of Facebook!

The person who the app chooses will receive a notification posted to their timeline announcing this spoon-partnership to the world. Who knows? Maybe that coupon-date could turn out to be your one true love. You never know…

Big spoon or little spoon?

@BCulture_Matt

6 Tips for Improved Twitter Experience

Twitter is taking the social media world by storm with no signs of slowing down in the future. As flocks of media heads join Twitter daily, staying afloat amidst a sea of tweeters requires more effort. Here are a few tips to help take your account to the next level:

1. Announce to existing networks of your recent transition to Twitter using existing social media platforms. Post a Facebook status making friends aware of your social endeavors and invite them to follow along and join in. Who’s better in supporting your than your existing and loyal connections?

2. Be in the right space, talking to and with the right people. Put yourself in a Twitter space that is well suited to your industry, personal interests, and/or goals. The point is to create and maintain connections with like-minded individuals and groups in hopes of increasing reach and influence. Try to only follow accounts that lead you in the right direction.

3. #Hashtags are key. Know what’s happening with popular and trending hashtags is vital. Use hashtags to join in to top conversations, ultimately increasing your social visibility. Know of an interesting topic that will immediately cause a buzz? Create a hashtag. As more people catch on, more people are introduced to your account.

4. Tweet and retweet everyone. From Fortune 500 CEOs to the next-door neighbor; if the information or statement is legitimate and authentic, share it! Interact with individuals on all levels. Take an active approach and watch your account come alive. Tweeters are more likely to promote your account if they know you will support them in return.

5. Content is king. Keep your audience interested by posting great content, specifically photos. Research shows that tweets have higher rate of activity with an image attached. Refrain from repetitive information and exhausted trends opting for something more original.

Which leads to the final yet most important tip:

6. Be 100% genuine. Profiles are proven to be more attractive when tweets and information are unadulterated. In this social world, it is important to come off as personable and genuine. Robotic jargon comes off as extremely suspicious and will likely cause many to question the validity of you and your account. Refrain from repetitive and exhausted information.

Use these steps to improve your overall Twitter experience and come to really appreciate the site, and the connections that it creates. Being in the right space and speaking to the right people about the right things are the basic elements necessary to building a great account. Stop the endless chatter and unlock your full Twitter potential today. The effort is definitely worth the results.

@BCulture_CourtB

Elevating How You Can be Seen. Heard. Known.

SHK (Seen. Heard. Known.) is a subsidiary project of B Culture Media. The new site that just launched this week, SeenHeardKnown.com, is a content-rich online magazine, which will be a major differentiator for the agency (and vice versa).

SHK will be another way for the clients on the agency side to be elevated with our main intent to further help the brands we work with become a culture, and also for BCM to become a culture in and of itself as well…

What does that really mean? The term “culture” according to Wikipedia, “in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.”

What we’re trying to accomplish is to make the brands we work with and the “symbols” they’re tied to, be representative of digitally engaging experiences for the world, and also to ensure so that no matter what part of the world a brand’s target audience lives, the way that they’re interacted with becomes a part of their stakeholders lives every day both online and offline.

That is why SHK was born under the direction of Ralph Jovine, CEO of B Culture Media, and SHK’s Editor-in-Chief, Rachel E. Sutton. Sutton says, “I will always love the feeling of holding a magazine in my hands and turning the pages. Regardless, I truly believe that the future of publishing will be delivered at its best via a digital platform. This is why I am so passionate and excited about the launch of SHK, and working under the B Culture Media umbrella to make it a success. Our environment continuously merges creativity with the technology and strategy of today’s marketplace, giving us an advantageous platform to make SEENHEARDKNOWN.com standout in the world of online editorial.”

SHK will provide a free platform for our agency clients, if the synergy is right, to allow for further promotion whether the goal is to extend brand awareness, directed advertising at our readership, or to support specific campaign initiatives. The B Culture Media team sees this as a great way to bring together those persons that we call “Culture Spotters” (those always vying for what’s hot and what’s now), and truly integrate an entirely different experience by having the agency and online magazine come together in a collaborative effort.  

SHK will cover a multitude of topics including: Fashion, Music, Beauty, Entertainment (film, television, festivals, etc.), Lifestyle (luxury, travel, food, nightlife, etc.), Editorial (direct category to see all self-generated fashion/feature editorials), SHK TV (all vidoes), and Street Style (including nightlife style). All of this is original content designed by the SHK team, with the sharing of ideas and talent with the agency. 

Sutton says, “SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle.”

SHK has officially launched on all social channels as well, so please go check us out there, too!

Facebook

Pinterest

Twitter

Tumblr

Instagram

@natbdold

The Olympic Athlete’s Hub

With Opening Ceremony only a week away, people from all over the world are making sure they are connected to the games, in every way possible. Millions are flocking to the online and digital worlds, in hopes of getting one step closer to the global event and it’s participants. To experience the best of the “Socialympics” check out The Olympic Athlete’s Hub.

Type your favorite subject into the search box. Become a fan of your favorite athlete, team, or sporting event and watch the number grow, as we get closer to Opening Ceremony.

This is a central place to follow anything and everything Olympic-related from various social platforms. The Olympics Athlete’s Hub features Twitter streams and Facebook links so users can immerse themselves in the games and spirit of competition and interact with their favorite figures. Athlete Q&A connects fans to their favorite athletes through a question and answer feature.

Active users are rewarded with special prizes and offers, so the more you participate the more you benefit. Know and connect with top Olympic athletes to become more than just a spectator with The Olympic Athlete’s Hub.

@BCulture_CourtB

(RED)

Every day, 1,000 babies are born with HIV.  (RED) aims to get that number to “close to zero” by 2015.

How (RED) works:

Originally created by Bono and Bobby Shriver, by aligning with The Global Fund, which uses 100 percent of donations (with no overhead taken out) to finance HIV/AIDS programs in Africa, (RED) allows consumers to make purchases they would normally make anyway, but also fight for a cause to believe in.

So far, (RED) has teamed up with American Express, Apple, Beats by Dr. Dre, Belvedere Vodka, Bugaboo, Coca-Cola, Converse, Nike, Starbucks, Shazam, Tous, and now, Tourneau. Celebrities and entertainment artists who have joined so far: The Killers, Ellen Degeneres, Gisele Bundchen, The Frames, Brett Dennen, among many others.  With 14 million people reached by programs (RED) support, children and mothers are getting the necessary medication to make an HIV-free generation possible. 

 

You don’t have to make a purchase to change a life. You can make a donation to the The UN Foundation Fund for AIDS, Tuberculosis and Malaria on (RED)’s website.

To learn more, get involved, or shop for (RED) merchandise, visit http://www.joinred.com.

 

@BCulture_Matt