Simple Digital Tricks: Blogging and How to Boost SEO Efforts

This is a quick blog to give up and coming companies a few simple tricks that can greatly help and absolutely lend towards the effort for your organization to increase your organic placement through using keywords in creative ways. SEO is still a very important tool to help reach marketing goals.

The first tip here is to remember that your blog is more than a flow of words and cool data. Overall, it helps immensely with your placement through organic search and helps SEO! Once you know what the top keywords are for your industry/company, and where your focal points should be from that perspective (adhering to your SEO strategy), it’s essential to keep those prime keywords incorporated into your content daily. And, blogs are a great way to help boost those efforts, here are a few tricks as to how to do that:

Keyword placement

Starting with a strong keyword strategy for your SEO plans, one trick for the trade is that the blog can be set up to actually repeat those keywords you want to target. It can be relative in titles, in names; you can change the URL names, and of course getting into the Technorati tags as well (we won’t get too deep into that here)….

Linking efforts

Writing content to be more search-engine-friendly is a better route to take and the effect can lead to more traffic, which is a great tip so you can skew your blog in titles and in the body of what your linking out to and incorporating into the actual content.

Remember that a little can go a long way

Long, lengthy blog posts do not have to be the way that your team does it every time. The blog can be short tidbits of information, a little blurb and a link to a new video… And, don’t forget depending upon what kind of blog software you’re using you can actually write your blogs in advance and have it post in days or weeks to come, and then incorporate those pinpointed keywords that you’re overall SEO strategist is focusing on, and bam, you have a great recipe adding a little sugar to your site!

Updating blog content frequently

The more you post, the more that the spiders crawling sites finds your site. At the end of the day, the spiders find you enough, the more content you have, and the more frequently you can get added into the schedule of returns. It helps when your pages get indexed more often the new pages of content you write will show up all the faster.

So, these are just a few tricks to help your overarching SEO plan and some things that can help on a daily basis. Cheers and here’s to all the bloggers in the world!

For more information from other industry SEO/blogging leaders, please see this whitepaper: http://digitalsherpa.com/featured/the-seo-benefits-of-small-business-blogging-whitepaper

@natbdold

Natalie B. Dold

Don’t Get Scammed on Facebook

You’ve probably seen them appear in your news feed. Offers so good, they can’t possibly be real. Or, maybe the old “they’re going to start charging to use Facebook…” Or maybe the shocking celebrity sex tape. OMG! As Facebook now has over 1 billion users, the temptation for criminals, scammers, and hackers will only continue to rise.

On the other hand, companies sometimes do offer great deals or contest entries to win an iPad, so how can you be sure of which is which. A suggestion from The Bulldog Estate, where “we take pride in exposing scams,” double check the retailer’s main website or Facebook page before clicking the offer. If it isn’t there, or there’s no mention of it all: Beware.

Usually, fake celebrity gossip videos turn out to be survey scams, where the user must complete a survey, then can view the alleged shocking tape, only to realize the video doesn’t play. Words like “Shocking” or “OMG” usually are good indicators.

Facebook will be charging for their services if you don’t click here or sign a petition. The gist of this scam has been floating around for years, but people still bite to this day. Instead of threats, like being charged for Facebook, scammers also try sweeter approaches. In September, the website Facecrook, who exposes Facebook scams, reported on a post that offered to change the colors of your Facebook layout. “WOW!!! Hello PINK Facebook!!! Goodbye BLUE Facebook! You can now change your Facebook color to 8 different colors using color changer v1.3 here.”

Odds are if you are skeptical about a news story, offer, or newly updated Facebook feature, it’s best not to click.

@BCulture_Matt

A iPad App That Stops Time #TourneauMinutes

Okay, so it doesn’t really stop time, but you can get lost in this app!

Tourneau, the U.S.’ largest luxury watch retailer, has joined the ranks of some other luxury marketers by creating an exclusive iPad experience for their target market of users. The Tourneau Minutes publication is delivered to customers’ mail boxes in magazine form, but now, is delivered via an app as well.

Senior Vice President of Marketing and Online, Donald McNichol, said, “The strategy behind the app was the editorial content integration into the watch world. It started with the magalog, and then through the iPad app, we could further integrate that storytelling and experience.”

Magalog is code for a magazine-catalog hybrid. App users can explore editorial content, read articles, interact with the watches, and learn more about specific timepieces. Mr. McNichol stated, “Now it is not limited to the one dimension of the print page and brings in more interactivity of the community. It is building a lifestyle community around certain topics”. The most significant words of this statement are interactivity, community and connectivity.

He said, “In the app world, you get great connectivity within the community.” The goal is to develop a niche community where users feel as though they can connect with others, in a way that is stimulating.

With interviews from watch collector William Rohr, several getaways including to Paris and the North and South Poles, and the timing of baseball, users are intertwined in the mix of browsing watches, learning more about them, and reading interesting articles.

Users also can link the App to their social media profiles (Facebook, Twitter, and Tumblr) and post updates directly from the App. The App features 12 different time zones from LA to Hanoi to London.

Download the App from the iTunes store here. What do you think of it? Is there something missing? What is your favorite feature? Have fun with it, and enjoy!

@BCulture_Matt

*Disclaimer: The Tourneau Minutes iPad App was developed by B Culture Media.

6 Tips for Improved Twitter Experience

Twitter is taking the social media world by storm with no signs of slowing down in the future. As flocks of media heads join Twitter daily, staying afloat amidst a sea of tweeters requires more effort. Here are a few tips to help take your account to the next level:

1. Announce to existing networks of your recent transition to Twitter using existing social media platforms. Post a Facebook status making friends aware of your social endeavors and invite them to follow along and join in. Who’s better in supporting your than your existing and loyal connections?

2. Be in the right space, talking to and with the right people. Put yourself in a Twitter space that is well suited to your industry, personal interests, and/or goals. The point is to create and maintain connections with like-minded individuals and groups in hopes of increasing reach and influence. Try to only follow accounts that lead you in the right direction.

3. #Hashtags are key. Know what’s happening with popular and trending hashtags is vital. Use hashtags to join in to top conversations, ultimately increasing your social visibility. Know of an interesting topic that will immediately cause a buzz? Create a hashtag. As more people catch on, more people are introduced to your account.

4. Tweet and retweet everyone. From Fortune 500 CEOs to the next-door neighbor; if the information or statement is legitimate and authentic, share it! Interact with individuals on all levels. Take an active approach and watch your account come alive. Tweeters are more likely to promote your account if they know you will support them in return.

5. Content is king. Keep your audience interested by posting great content, specifically photos. Research shows that tweets have higher rate of activity with an image attached. Refrain from repetitive information and exhausted trends opting for something more original.

Which leads to the final yet most important tip:

6. Be 100% genuine. Profiles are proven to be more attractive when tweets and information are unadulterated. In this social world, it is important to come off as personable and genuine. Robotic jargon comes off as extremely suspicious and will likely cause many to question the validity of you and your account. Refrain from repetitive and exhausted information.

Use these steps to improve your overall Twitter experience and come to really appreciate the site, and the connections that it creates. Being in the right space and speaking to the right people about the right things are the basic elements necessary to building a great account. Stop the endless chatter and unlock your full Twitter potential today. The effort is definitely worth the results.

@BCulture_CourtB

Don’t Get Kicked Off Twitter

By now, we’ve all heard of Independent journalist Guy Adams having his Twitter account suspended (by Twitter). UPDATE: Twitter has since reinstated Guy’s account (@guyadams). Here’s the tweet that was a no-no, supposedly:

Some complained that being able to criticize anyone or anything or any brand or any network was part of Twitter’s purpose. Everyone has an opinion and should be allowed to voice it, right? Right. It wasn’t the criticism. It was the email address included in the tweet. Remember, when you signed up for Twitter, you checked that little box indicating that you had read and agreed with the terms of service? Oops. If you want to continue using Twitter, keep these things in mind:

  • Don’t post a private email address, street address, or telephone number without permission from the individual associated with the information.
  • Posting social security and/or credit card numbers are also grounds for suspension.
  • No direct, specific threats of violence against others. See Olympic Swiss soccer player Michel Morganella, who was later kicked off his team. In a tweet following a 2-1 loss against South Korea, Morganella said that South Koreans “can go burn” and referred to them as a “bunch of mongoloids.” Voula Papachristou also was kicked off the Greek Olympic team for this tweet: “With so many Africans in Greece, at least the West Nile mosquitos will be eating food from their own home.”
  • No illegal activities, pornography, or copyright infringement.
  • Other sets of rules become activated after a member follows 2,000 other accounts. One must gain additional followers before you can follow more people (to combat spammers).
  • Twitter’s terms of service do not cover hate speech (unlike Facebook and Tumblr).

A delicate balance of Twitter’s mantra that “tweets must flow” with some unacceptable abuse will make for a very interesting challenge in the upcoming years. Tweet on, brother. Tweet on.

@BCulture_Matt

 

Trending Topics: Do Your Research

CelebBoutique learned the hard way to always check why a topic is trending on Twitter, or learn to manage their social media in-house, or hire a reputable digital media agency to do such a task (see: B Culture Media). When the hashtag #Aurora begin trending in response to the tragedy at a midnight showing of The Dark Knight Rises in Aurora, Colo, deepest sympathies and condolences were exchanged, alongside thoughts and prayers. CelebBoutique tweeted, “#Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: celebboutique.com/aurora-white-p…”

CelebBoutique is a UK-based online store that attempts to fashion customers after celebrities. CelebBoutique apologized through 4 tweets that all together read, “We are incredibly sorry for our tweet about Aurora – Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic – we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologize for any offense caused this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB”

A few problems: 1) If your PR is not US-based, that’s fine. Plenty of companies outsource, but if you’re botting to find words that match up with trending topics to link to your online store, be prepared to deal with the consequences. 2) If you had not checked the reason for the trend, why did you tweet it? Either because you are not a human double-checking these things, you have no idea about social media, or you are just stupid. Any way you slice it, you messed up.

Our thoughts and condolences go out to the victims and families of the Aurora tragedy.

@BCulture_Matt