Underwater Homes: The Preservation of Sea Life

Rapid changes in climate and natural phenomenas have many worried about global warming. Much thought and consideration is given to landmasses and the atmosphere, but what about our friends in the deep blue? For centuries, the coral reefs have offered protection for many sea creatures, but with global warming in full effect, much of the reef has been decimated.

Jason deCaires Taylor has taken a proactive stance on this matter by designing underwater homes for sea life. These intricate cement homes offer everything that coral reefs once offered sea creatures: protection and a secure habitat. Taylor put a lot of effort into the structure’s design, making the homes habitable for many species. The cement material is “coral friendly” meaning that coral will eventually cover the surface, somewhat restoring what has been lost.

Taylor is an innovative whose ingenious tactics and executions is jaw dropping. What do you think about this interesting approach to the preservation of sea life? See more of the project on Dornob.com.



Urban Air

There are only four states in the US that do not allow billboards: Alaska, Hawaii, Maine, and Vermont. What do these states have in common? Natural beauty. As a member of the advertising/marketing community, I wouldn’t deny considering a billboard as an option for OOH, but sometimes I would like to look at trees or mountains and the like instead of “Girls! Girls! Girls!”

Stephen Glassman of Los Angeles came up with an interesting idea that has the support of Summit Media, who volunteered to donate prominent billboards in LA for the first prototype. The idea: create “floating, globally connected urban forests growing where billboards stand.”

Each billboard/eco-system will also be included with a self-sustaining water and lighting system, so once the initial setup is finished, little maintenance is required. Stephen also has experience in participating in large-scale projects in the public realm.

So, if you think this is a good idea and/or live in a major metropolitan area, like Atlanta, LA, Chicago, New York, or Miami, and wouldn’t mind taking a small moment out of your commute home to take a deep breath of “fresh” air, donate $5.00 because I’m curious to see how this plays out.

Find the link to Stephen’s Kickstarter page here. His goal is $100,000 by December 11. As of November 12, they are at $19,288.


Would You “Like-A-Hug”?

What’s better than logging into Facebook, to discover that there’s a new message in your inbox, or a dozen friend requests waiting for your approval? Social media has become an integral part of our lives, something that we literally thrive on.  But what would you think if the social media craze turned physical?

A project by designer Melissa Kit Chow, does just this. The “Like-A-Hug” jacket combines Facebook, design and fashion, creating a groundbreaking piece. Let’s say someone likes your recent post about cute cat hats; for every comment or like the jacket inflates, giving the person wearing it a “hug”. Did you just receive a “hug?” With a simple hugging gesture – send the hug back to the person who sent it to you.

Ideas like this take social media communication to the next level. Rather than just reading comments from your loved ones, get hugs that really show their feelings and affection for you. The future of social media and technology is still a mystery but thanks to Chow’s “Like-A-Hug” we know warm hugs and fuzzy things are in store.


Ben & Jerry’s: Wanna Spoon? Facebook App

Wanna spoon? Through Facebook? How is that possible, you ask? Ok, we admit, it’s not the same snuggly sensation you get with your significant other right before you fall asleep or while you’re watching Top Chef, but still, a pretty cool app idea.

To promote Ben & Jerry’s newest addition their menu – Greek frozen yogurt – Amalgamated and Tool of North America created a Facebook App that pairs you with one of your Facebook friends through a specific algorithm based on mutual likes and/or interests in the hopes that you will accept B&J’s coupon to accompany each other to try this new fro-yo. Isn’t that cute? The outcome of the algorithm is unknown to whom they will recommend, or for what reason. It could be someone you met that one St. Patrick’s Day bar crawl three years ago, your friend’s ex-girlfriend, or that one girl you were trying to flirt with, but you’re engaged now: the epitome of Facebook!

The person who the app chooses will receive a notification posted to their timeline announcing this spoon-partnership to the world. Who knows? Maybe that coupon-date could turn out to be your one true love. You never know…

Big spoon or little spoon?


The Olympic Athlete’s Hub

With Opening Ceremony only a week away, people from all over the world are making sure they are connected to the games, in every way possible. Millions are flocking to the online and digital worlds, in hopes of getting one step closer to the global event and it’s participants. To experience the best of the “Socialympics” check out The Olympic Athlete’s Hub.

Type your favorite subject into the search box. Become a fan of your favorite athlete, team, or sporting event and watch the number grow, as we get closer to Opening Ceremony.

This is a central place to follow anything and everything Olympic-related from various social platforms. The Olympics Athlete’s Hub features Twitter streams and Facebook links so users can immerse themselves in the games and spirit of competition and interact with their favorite figures. Athlete Q&A connects fans to their favorite athletes through a question and answer feature.

Active users are rewarded with special prizes and offers, so the more you participate the more you benefit. Know and connect with top Olympic athletes to become more than just a spectator with The Olympic Athlete’s Hub.


London 2012: Get Social!

The 2012 London Olympics have been called the world’s first “social games” by some. Will they actually be that “social?” Good question; however, there’s no denying the influence Facebook, Instagram, Twitter, and YouTube will have. 2008 was the last Olympic games (Beijing). In Internet-years, that is a long, long time: a long enough time for social media to continue to evolve into an instantaneous upload and equally impatient audience. With internationally popular sports being featured, such as basketball, soccer, swimming, track and field, among others, a global stir will surely garner attention. Combine that with the ever-increasing worldwide Internet usage (estimated to be one-third of the world’s population by the games’ start), and the recipe for Olympic-sized social media is set!

Facebook: According to Facebook, the website has over 900 million users, which in 2008 had just broken the 100 million-user landmark. See the difference?

Instagram: Since Instagram launched in 2010, we will see the influence the recently acquired-by-Facebook App will have on these games. #LondonOlympics2012 maybe?

Twitter: 2008: 6 million registered users sending about 300,000 tweets per day. 2012: 500 million registered users sending about 400,000,000 tweets per day. You do the math. With regular breaking news tweeting, follow your favorite sports for live updates as they happen.
Silver and bronze medals: Pinterest, Foursquare (didn’t exist in 2008).

YouTube: YouTube has undergone some changes since 2008… Expect epic moments and down-to-the-wire finishes to be posted minutes after the final results are tallied.

Honorable mention: Google+ (also didn’t exist in 2008; great outlet, just not sure of the speed of the feed).

How will you utilize your social media outlets to interact with the 2012 Olympic Games?