30 Ways in 30 Days: Sseko Designs

 

How often have you heard the old phrase “there’s more than one way to skin a cat”? Be it that this popular phrase is totally true, Uganda-based company, Sseko Designs has put a whole new spin on the saying. According to their August campaign, 30 Ways in 30 Days, obviously there’s more than one way to style your sandals.

30 Ways in 30 Days encouraged Sseko sandal owners to share their personal sandal style and learn a few new tricks from others along the way. Women were asked to upload a photo showing off their sandal fashion and share it with the Sseko community. The campaign also featured a contest: each week, one lucky winner won an Exclusive Sseko Style Pack, including a $100 gift card and a mystery gift. Everyone who submitted a picture was rewarded with a 15% discount code, redeemable on the online store. This ‘mystery gift’, an accessories line, was finally revealed after the contest end date and will definitely continue to foster and promote the creative spirit of the brand.

The sandal’s simple design paired with beautiful patterns, shades trendy pedicures guaranteed all entries were unique and original, and now with the launch of an accessories collection, the possibilities are endless. Dubbed by the company as the “ultimate styling competition”, the style campaign put user-generated content at the forefront, allowing individual style to remain the center focus. The sandals are gorgeous but with some creativity and ingenuity – the sandals become an eye-catching fashion statement. Never run out of style inspiration with Sseko Designs’ 30 Ways in 30 Days.

 

@BCulture_CourtB

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(RED)

Every day, 1,000 babies are born with HIV.  (RED) aims to get that number to “close to zero” by 2015.

How (RED) works:

Originally created by Bono and Bobby Shriver, by aligning with The Global Fund, which uses 100 percent of donations (with no overhead taken out) to finance HIV/AIDS programs in Africa, (RED) allows consumers to make purchases they would normally make anyway, but also fight for a cause to believe in.

So far, (RED) has teamed up with American Express, Apple, Beats by Dr. Dre, Belvedere Vodka, Bugaboo, Coca-Cola, Converse, Nike, Starbucks, Shazam, Tous, and now, Tourneau. Celebrities and entertainment artists who have joined so far: The Killers, Ellen Degeneres, Gisele Bundchen, The Frames, Brett Dennen, among many others.  With 14 million people reached by programs (RED) support, children and mothers are getting the necessary medication to make an HIV-free generation possible. 

 

You don’t have to make a purchase to change a life. You can make a donation to the The UN Foundation Fund for AIDS, Tuberculosis and Malaria on (RED)’s website.

To learn more, get involved, or shop for (RED) merchandise, visit http://www.joinred.com.

 

@BCulture_Matt

Life & Gamification Collide for Self-Improvement

This new platform, Daily Feats, allows users to make and achieve health and wellness goals for themselves while getting community support. The best part, you earn points while achieving your goals to reward yourself with a slew of coupons, gift cards, etc. If you are feeling like you need a couple more points on your karma meter – you can also choose to donate your points to any a specific charity that works with Daily Feats!

What is Daily Feats?

Daily Feats is a free site that allows member to track and share daily activities, no matter how small or big. It is designed to encourage members to do more, achieve and set higher goals, through progress tracking and community support.

Use it to see how far you’ve come in many aspects of your life and share your progress with others.

Available Features

  • Individual profile page
  • Create to-do lists to organize daily activities. Users update their progress by clicking the “did it” button. The snooze button (ZZZZ icon) delays listed feats and the alarm clock icon sets a reminder for feats.
  • The more you click to “did it” button – the higher your points.
  • Users can add goals and join group feats.
  • Feats are categorized in sections from health and community to learning and balance.
  • Users earn badges for complete tasks and goals.
  • Challenges allow users to unite for a larger common goal. Challenges can last from a day to several months.
  • Earn points that can be redeemed for gift cards, magazine subscriptions, etc.

Main Competitors

  • Keas
  • Lift

What Makes Daily Feats Different?

  • Site encourages users to become more active in every aspect of life.
  • Users can use points to donate to charities or to purchase items of their choice!
  • Life and gamification collide for self-improvement.

Resources

@BCulture_CourtB