30 Ways in 30 Days: Sseko Designs

 

How often have you heard the old phrase “there’s more than one way to skin a cat”? Be it that this popular phrase is totally true, Uganda-based company, Sseko Designs has put a whole new spin on the saying. According to their August campaign, 30 Ways in 30 Days, obviously there’s more than one way to style your sandals.

30 Ways in 30 Days encouraged Sseko sandal owners to share their personal sandal style and learn a few new tricks from others along the way. Women were asked to upload a photo showing off their sandal fashion and share it with the Sseko community. The campaign also featured a contest: each week, one lucky winner won an Exclusive Sseko Style Pack, including a $100 gift card and a mystery gift. Everyone who submitted a picture was rewarded with a 15% discount code, redeemable on the online store. This ‘mystery gift’, an accessories line, was finally revealed after the contest end date and will definitely continue to foster and promote the creative spirit of the brand.

The sandal’s simple design paired with beautiful patterns, shades trendy pedicures guaranteed all entries were unique and original, and now with the launch of an accessories collection, the possibilities are endless. Dubbed by the company as the “ultimate styling competition”, the style campaign put user-generated content at the forefront, allowing individual style to remain the center focus. The sandals are gorgeous but with some creativity and ingenuity – the sandals become an eye-catching fashion statement. Never run out of style inspiration with Sseko Designs’ 30 Ways in 30 Days.

 

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Elevating How You Can be Seen. Heard. Known.

SHK (Seen. Heard. Known.) is a subsidiary project of B Culture Media. The new site that just launched this week, SeenHeardKnown.com, is a content-rich online magazine, which will be a major differentiator for the agency (and vice versa).

SHK will be another way for the clients on the agency side to be elevated with our main intent to further help the brands we work with become a culture, and also for BCM to become a culture in and of itself as well…

What does that really mean? The term “culture” according to Wikipedia, “in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.”

What we’re trying to accomplish is to make the brands we work with and the “symbols” they’re tied to, be representative of digitally engaging experiences for the world, and also to ensure so that no matter what part of the world a brand’s target audience lives, the way that they’re interacted with becomes a part of their stakeholders lives every day both online and offline.

That is why SHK was born under the direction of Ralph Jovine, CEO of B Culture Media, and SHK’s Editor-in-Chief, Rachel E. Sutton. Sutton says, “I will always love the feeling of holding a magazine in my hands and turning the pages. Regardless, I truly believe that the future of publishing will be delivered at its best via a digital platform. This is why I am so passionate and excited about the launch of SHK, and working under the B Culture Media umbrella to make it a success. Our environment continuously merges creativity with the technology and strategy of today’s marketplace, giving us an advantageous platform to make SEENHEARDKNOWN.com standout in the world of online editorial.”

SHK will provide a free platform for our agency clients, if the synergy is right, to allow for further promotion whether the goal is to extend brand awareness, directed advertising at our readership, or to support specific campaign initiatives. The B Culture Media team sees this as a great way to bring together those persons that we call “Culture Spotters” (those always vying for what’s hot and what’s now), and truly integrate an entirely different experience by having the agency and online magazine come together in a collaborative effort.  

SHK will cover a multitude of topics including: Fashion, Music, Beauty, Entertainment (film, television, festivals, etc.), Lifestyle (luxury, travel, food, nightlife, etc.), Editorial (direct category to see all self-generated fashion/feature editorials), SHK TV (all vidoes), and Street Style (including nightlife style). All of this is original content designed by the SHK team, with the sharing of ideas and talent with the agency. 

Sutton says, “SHK is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle.”

SHK has officially launched on all social channels as well, so please go check us out there, too!

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@natbdold