The Olympics Total Twitter Stats

The 2012 London Olympics are over. Let’s all hum the theme one more time in our heads, as I’ve been doing daily. Go ahead. Dum-dum-da-da-dum-da-dum-dum… We saw a lot of drama, competition, and of course, the Spice Girls. Lots of the Olympics-related buzz was hosted on Twitter. Lots.

According to Twitter, the 2012 Olympics generated 150 million tweets. The most discussed athlete? You can probably guess: Jamaican sprinter Usain Bolt. According to Twitter’s assessment of the 16-day event, Bolt’s 200m and 100m races generated around 154,000 tweets per minute (TPM). Last night’s closing ceremony, ousted Bolt’s short-lived record, with over 116,000 TPM, especially the Spice Girls’ performance, which accounted for a good amount of the attention.

Some other notable events:

  • Andy Murray’s gold medal in the men’s tennis singles: 57,000+ TPM
  • Jamaica’s world record and gold in the 4×100 men’s relay: 52,000+ TPM
  • Team USA defeats Spain for gold in men’s basketball: 41,000+ TPM
  • Kobe Bryant’s slam dunk near the end of the gold medal game versus Spain
  • Hope Solo’s save in the women’s soccer final versus Japan

Soccer proved to be the most popular sport overall, generating more than 5 million tweets throughout the Twittersphere. Swimming, gymnastics, track and field, and volleyball also did very well.

Can you name all ten athletes who prompted at least 1 million tweets?

In alphabetical order:

  1. Yohan Blake
  2. Usain Bolt
  3. Kobe Bryant
  4. Tom Daley
  5. Gabby Douglas
  6. LeBron James
  7. Ryan Lochte
  8. Andy Murray
  9. Michael Phelps
  10. Lee Chong Wei

Side note: I attended the University of Florida and am proud to report the Gators came out of the Swamp alive with 19 medals of their own. What did you think of the 2012 London Olympic games? See y’all in Rio!



The Olympic Athlete’s Hub

With Opening Ceremony only a week away, people from all over the world are making sure they are connected to the games, in every way possible. Millions are flocking to the online and digital worlds, in hopes of getting one step closer to the global event and it’s participants. To experience the best of the “Socialympics” check out The Olympic Athlete’s Hub.

Type your favorite subject into the search box. Become a fan of your favorite athlete, team, or sporting event and watch the number grow, as we get closer to Opening Ceremony.

This is a central place to follow anything and everything Olympic-related from various social platforms. The Olympics Athlete’s Hub features Twitter streams and Facebook links so users can immerse themselves in the games and spirit of competition and interact with their favorite figures. Athlete Q&A connects fans to their favorite athletes through a question and answer feature.

Active users are rewarded with special prizes and offers, so the more you participate the more you benefit. Know and connect with top Olympic athletes to become more than just a spectator with The Olympic Athlete’s Hub.


London 2012: Get Social!

The 2012 London Olympics have been called the world’s first “social games” by some. Will they actually be that “social?” Good question; however, there’s no denying the influence Facebook, Instagram, Twitter, and YouTube will have. 2008 was the last Olympic games (Beijing). In Internet-years, that is a long, long time: a long enough time for social media to continue to evolve into an instantaneous upload and equally impatient audience. With internationally popular sports being featured, such as basketball, soccer, swimming, track and field, among others, a global stir will surely garner attention. Combine that with the ever-increasing worldwide Internet usage (estimated to be one-third of the world’s population by the games’ start), and the recipe for Olympic-sized social media is set!

Facebook: According to Facebook, the website has over 900 million users, which in 2008 had just broken the 100 million-user landmark. See the difference?

Instagram: Since Instagram launched in 2010, we will see the influence the recently acquired-by-Facebook App will have on these games. #LondonOlympics2012 maybe?

Twitter: 2008: 6 million registered users sending about 300,000 tweets per day. 2012: 500 million registered users sending about 400,000,000 tweets per day. You do the math. With regular breaking news tweeting, follow your favorite sports for live updates as they happen.
Silver and bronze medals: Pinterest, Foursquare (didn’t exist in 2008).

YouTube: YouTube has undergone some changes since 2008… Expect epic moments and down-to-the-wire finishes to be posted minutes after the final results are tallied.

Honorable mention: Google+ (also didn’t exist in 2008; great outlet, just not sure of the speed of the feed).

How will you utilize your social media outlets to interact with the 2012 Olympic Games?