Rethinking The Mobile App “Walkthrough”

A tutorial of how to use your app should be in a clearly identified place that can be visited at any time by the user. By adding a “walkthrough” upon start-up/log-in, you are already making the user think that your app is more difficult than it really is.

Halftone is a great example of an app that does it right. They offer a “how-to” section and a video within the app to explain the usage. Props to Halftone for keeping it simple!

halftone app review top digital marketing blog b culture media blog

@BCulture_Britt

Don’t Get Scammed on Facebook

You’ve probably seen them appear in your news feed. Offers so good, they can’t possibly be real. Or, maybe the old “they’re going to start charging to use Facebook…” Or maybe the shocking celebrity sex tape. OMG! As Facebook now has over 1 billion users, the temptation for criminals, scammers, and hackers will only continue to rise.

On the other hand, companies sometimes do offer great deals or contest entries to win an iPad, so how can you be sure of which is which. A suggestion from The Bulldog Estate, where “we take pride in exposing scams,” double check the retailer’s main website or Facebook page before clicking the offer. If it isn’t there, or there’s no mention of it all: Beware.

Usually, fake celebrity gossip videos turn out to be survey scams, where the user must complete a survey, then can view the alleged shocking tape, only to realize the video doesn’t play. Words like “Shocking” or “OMG” usually are good indicators.

Facebook will be charging for their services if you don’t click here or sign a petition. The gist of this scam has been floating around for years, but people still bite to this day. Instead of threats, like being charged for Facebook, scammers also try sweeter approaches. In September, the website Facecrook, who exposes Facebook scams, reported on a post that offered to change the colors of your Facebook layout. “WOW!!! Hello PINK Facebook!!! Goodbye BLUE Facebook! You can now change your Facebook color to 8 different colors using color changer v1.3 here.”

Odds are if you are skeptical about a news story, offer, or newly updated Facebook feature, it’s best not to click.

@BCulture_Matt

iPhone 4S vs. iPhone 5: Is It Worth It?

Apple junkies have been lining up to get their hands on Apple’s newest release of the iPhone: the iPhone 5. While other companies have mocked Apple’s following regardless of the specifications, functionality, or price, simply because it has an apple on the back, there are many legitimacies to the latest update as well. Here is a comparison of the 4s and 5.

iPhone 4

  • Width: 2.31 in
  • Depth: .37 in
  • Height: 4.5 in
  • Weight: 4.9 oz
  • Display: 3.5 (diagonal) Retina display
  • A5 chip
  • 960×640 resolution
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: VGA- resolution video
  • Apple earphones
  • 30-pin connector
  • Standby battery life: 200 hours
  •  Up to 16GB available on Apple.com

iPhone 5

  • Width: 2.31 in
  • Depth: .3 in
  • Height: 4.87 in
  • Weight: 3.95 oz
  • Display: .4 (diagonal) Retina display
  • A6 chip
  • 1136x 640 resolution
  • LTE3
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: 1.2MP photos
  • FaceTime Camera: 720p HD video & backside illumination sensor
  • Apple EarPods
  • Lightening connector
  • Standby battery life: 225 hours
  • Up to 64 GB available on Apple.com

So, is it worth it? I still have my iPhone 4, but at a social media conference this weekend, a co-presenter of mine did indeed already have the 5. Watching him show off some of the new features, the what felt like and looked like skinnier and easier to maneuver display, and the speed, I would advocate, if you can afford it, and you utilize your smartphone more often than your tablet or laptop, go ahead and upgrade. If you can’t afford it, it won’t hurt you too bad to have to wait a little bit longer to upgrade.

The neatest feature that I witnessed, and you have probably seen touted on some of Apple’s newest television commercials, is the panorama picture display. Not sure the practical use for it, but I still enjoyed it. Plus, the speed. Some argue that the speed of the iPhone 5 will rival your home’s Wi-Fi! Which, it’s that is true, is just another step toward smartphone domination.

Did you upgrade to the iPhone 5? If so, what do you think of it compared to earlier versions? Feel free to post your thoughts in the comment section below.

@BCulture_Matt

The ONE

Mobile technologies have changed drastically in recent years. We have graduated from the colorless flip phone to “smart” devices that are the epitome of present times. Designer Yejin Jeon took the mobile concept and flipped it on its head. What was the end result? The ONE.

ONE is a unique mobile design; a pen shaped device holds a six-inch flexible screen. The flexible touch screen enables the phone to have the same features as the average smartphone.  The pen is designed to be the primary component, holding the microphone, camera and six-inch screen.

Want to keep things simple? Use ONE’s touch screen on the pen to check messages and even make phone calls. Because the speaker, camera and lock feature are on the pen portion, you have a fully functioning phone without the retractable six-inch screen.

This design is truly remarkable – but is this feat possible? It is true that this design could be the solution to many of our mobile woes, due mainly in part to the device’s compact design.  What do you think about this design blueprint? Is the ONE for you?

@BCulture_CourtB

Navigate & Connect with Tehula

It’s so easy to make plans for Friday night but it’s a troublesome task to find your friends in the nightlife commotion and crowds. Thankfully the chaos stops here.

With Tehula, pinpoint your friend’s exact location in a snap. The app allows the user to send a customizable text message with a link to the selected friend. Afterward, the recipient has the option to accept or reject the request by clicking the link. If the request is accepted, the recipient’s location is shared with the sender. The app puts the location on a map so navigation is easier and more visual.

 

The coolest Tehula feature is anyone can receive a location request without having downloaded the app. If you are concerned about location privacy – fear no longer. Tehula does not store sent data, including party locations so information is secure.

Stop wasting valuable time and head in the right direction with Tehula.

 

@BCulture_CourtB