Amidst the destruction left by Panda, Google introduced the world to Google Penguin in April, leaving many troubled and anxious as to what was coming. In a nutshell, Penguin is an algorithm designed to eliminate black hat SEO strategies and web spam. Penguin’s central purpose is to encourage quality content with the goal of promoting an enjoyable online social experience for all users. Duplicate or suspicious will be flagged and the appropriate person(s) notified of the findings. To avoid the Penguin blues, here are 5 tips to effectively combat the system.
- Create and publish authentic content on all platforms. Change things up as you use various platforms, so content is relevant and credible.
- Automated backlinking systems are trouble. Avoid it like the plague.
- Ditch all “spammy” tendencies. Don’t spread yourself too thin or cut yourself short. All published information, notes and comments should be relative to the subject.
- Exercise balance and restraint when using keywords and phrases. Commonly referred to as “keyword stuffing”, this former SEO method is extremely limited, thanks to Penguin.
- Be prepared. Before carrying out anything, layout marketing strategy and know where you’re headed. Create a guide to keep the project on course and moving in the right direction.
Most people view Google Penguin as another disruptive bump in the online world – but by applying these tips to your marketing strategy, your chances at getting flagged are significantly lower. It comes down to a single fact: Audiences want to connect with fellow humans, not spam bots.