YouTube Now Offers More In-Depth Analytics, Including Time Watched And Annotations Reporting


How Klout Calculates Their Score

Klout’s Vision

To enable everyone to discover and be recognized for how they influence the world. With the rise of social media, the ability to impact others has been democratized. Klout measures your influence based on your ability to drive action on social networks.

The Klout Score is a single number that represents the aggregation of multiple pieces of data about your social media activity. They compute the Klout Score by applying our score model to these signals.

Klout Score Signals

The Klout Score incorporates more than 400 signals from seven different networks. They process this data on a daily basis to generate updates to your Klout Score.

Here are some of the top signals they measure by network:

  • Facebook
    • Mentions: A mention of your name in a post indicates an effort to engage with you directly.
    • Likes: The simplest action that shows engagement with the content you create.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • Subscribers: Subscriber count is a more persistent measure of influence that grows over time.
    • Wall Posts: Posts to your wall indicate both influence and engagement.
    • Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.
  • Twitter
    • Retweets: Retweets increase your influence by exposing your content to extended follower networks.
    • Mentions: People seeking your attention by mentioning you is a strong signal of influence. Klout also take into account the differences in types of mentions, including “via” and “cc.”
    • List Memberships: Being included on lists curated by other users demonstrates your areas of influence.
    • Followers: Follower count is one factor in your Score, but they heavily favor engagement over size of audience.
    • Replies: Replies show that you are consistently engaging your network with quality content.
  • Google+
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • +1’s: The simplest action that shows engagement with the content you create.
    • Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.
  • LinkedIn
    • Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
    • Connections: Your connection graph helps validate your real-world influence.
    • Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
  • Klout
    • +K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.
  • foursquare
    • Tips Done: The number of suggestions you’ve left that have been completed indicate your ability to influence others on foursquare.
  • Wikipedia
    • Inlinks: Measures the total number of inbound links to a page.
    • Ratio of Inlinks to Outlinks: Compares the number of inbound links to a page to the number of outbound links.
    • Page Importance (as measured by PageRank): Measured by applying a PageRank algorithm against the Wikipedia page graph.



#SMDay: 45 Social Media Facts You Probably Didn’t Know

  1. Facebook tops Google for weekly website traffic in the U.S
  2. 1 in 5 couples meet online
  3. Kids are now learning on iPads not chalkboards
  4. If Facebook were a country it would be the 3rd largest in the world
  5. In social media you must “Activate your fans, don’t just collect them like baseball cards.” – Jay Baer, Convince & Convert
  6. 95% of companies that use social media for recruitment use LinkedIn
  7. 69% of parents are “friends” with their kids on social media
  8. YouTube is the 2nd largest search engine in the world
  9. Every minute 24 hours of video are uploaded on YouTube
  10. If Wikipedia was made into a book it would be 2.25 million pages long
  11. 90% of consumers trust peer reviews, only 14% trust advertisements
  12. The fastest growing segment on Facebook is 55-65 year old females
  13.  What is SMO?
  14. 25% of search results for the World’s TOP 20 largest brands are links to user-generated content
  15. We no longer search for the news…the news finds us
  16. More than 2.5 million websites have integrated with Facebook
  17. 42% of mobile users share multimedia via Facebook
  18. Smartphone users log an average of 77 minutes per day using apps on their phones
  19. 40% of Twitter users regularly search for products on Twitter.
  20. 90% of marketers use social media channels for business
  21. Only 22% of businesses have a dedicated social media manager
  22. “If content is king, then conversation is queen” – John Munsell, CEO of  #SMDAY Bizzuka
  23. 23% of Fortune 500 companies have a public-facing corporate blog
  24. 53% of small businesses are using social media
  25. 60% of users on Pinterest are female
  26. Over 20% of Facebook users are on Pinterest daily
  27. The average twitter user has 126 followers
  28. Over 40% of Twitter users do not tweet ANYTHING
  29. Facebook has over 901 million monthly active users
  30. 42% of Americans watch TV while they’re on their laptops, smartphones or tablets
  31. 55% of women tweet while watching TV
  32. 36% of social media users post brand-related content
  33. Which came first, SEO or social media?
  34. In today’s world “You are what you tweet” – Alex Tew, Monkey Inferno
  35. 25% of Facebook users don’t use any privacy controls
  36. Student is the number 1 occupation of Google+ users
  37. Majority of tweets are only 40 characters long
  38. LinkedIn members include Executives from every Fortune 500 company
  39. Social networking accounts for 1 of every 4 minutes spent online
  40. Do you know peak times to post on Facebook and Twitter? We do. 
  41. Twitter has more search queries per month than Yahoo and Bing combined
  42. 15% of 16-24 year olds prefer to receive customer service via social media over any other method
  43. Globally more people own a mobile phone than toothbrush
  44. By 2014 mobile internet use should overtake desktop internet use
  45. There are more than 1 billion photos uploaded to Instagram

Email Marketing Benchmarks by Industry [STATS]

Email marketing is a form of communication that is still a viable tool for direct-to-consumer engagements – for most. If you are a marketer that just blasts out emails without knowing if they are successful or not, this post might help! Below are the industry averages (Provided by MailChimp) for email marketing campaigns.


Top 3 Reasons to Check Out Google Analytics Social Reporting Tool

As some of you may know Google Anaytics has recently added a Social Reporting Tool to their dashboard. While some of the features of the Social Tool include the same information you could find previously in Google Analytics (with a little digging) but there are a couple features that are worth checking out.

1. Activity Stream

The activity stream is a cool feature that lets you see what content your fans are sharing on Social. It shows the URL, what action was taken (+1, like, bookmark, etc) and on what social network. The only downside is that the stream only takes into account Google’s Data Hub Partners, which do not include Twitter and Facebook.

2. Conversions

Conversions help you see how your social media efforts are directly affecting your goals and objectives. After you have set up goals in Google Analytics you can track how many conversions and the monetary value associated with those conversions your social efforts are producing. The social tool breaks down conversions as assisted or last interaction. An assisted conversion take place when the user visits the website, leaves without converting and then goes back at a different time and converts. A last interaction occurs when the user visits the site AND converts during the same visit.

3. Social Visitor Flow

This feature is great for visual people. It shows which social site the visitor got to the website from and their path of navigation through the website once on it.  This feature also shows where visitors are dropping off from your site. This feature is great for understanding which social platform drives the most traffic to your site as well as the most engaging pages on your site.

Hopefully these new features are only the beginning of Google Analytics Social Tools!