Who Said Press Releases Can’t Have POP?

Kellogg’s Press Release

There is certainly a pun used here, and definitely meant to be one! Sure, press releases have been around for how long (Wikipedia says the first one was written and sent out onto the “wire” in 1906- First Press Release – Wikipedia), but how have they evolved over time?

Above is a great example of what press releases can look like today. Who says they have to be dry and boring giving only facts. Instead, they can POP (again, pun- intended) like this example above from Kellogg’s and their infamous POP Tart (we all loved them as kids, admit it). They can integrate video, look creative, and can include other exciting ways to speak to your target audiences.

Building on the B Culture Media’s brand storytelling knowledge base, this is really where innovation happens. When you take something like a press release and turn it into a powerful brand storytelling medium using things you’d never traditionally think should be incorporated.

This kind of press release isn’t new by any means (not like this just came out yesterday), but it’s always good to get back to roots and examine how things can be done at a very basic level. Last thing that should happen is for brands to get in a rut doing the same things they’ve always done “just because”…

Another great POPPING press release: DIY Network Landscaping Press Release

@natbdold

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Tips For Getting The Best Results From Your Email Campaigns

Email campaigns can be very effective if done properly. Below are some tips to help keep you on top of your email campaign game and make sure your campaigns are providing the best results.

  1. Gimmicky subject lines never work! Sticking with a straightforward simple subject line that describes what the email is about is always the best way to go!
  2. Avoid spam filters! A few things spam filters look for are in the subject line are all caps, too many keywords and spammy subject lines.
  3. In order to be successful in an email campaign your clients have to actually get your email in the first place! This means you have to constantly keep and updated and accurate email list.
  4. Check that stats! If your not getting the response you had hoped for make sure you check the bounce rate on your email campaign. A high hard bounce rate can indicate errors in email addresses or no longer active addresses. Also if you receive a soft bounce the recipient may just have their mailbox full or be out of town. These addresses are good to save to try again but keep an eye on them.
  5. Always make sure your company name is visible in the From or Subject line. If recipients can’t tell who the email is from before they open it they might automatically categorize it as Spam.

@BCulture_Ashley

The Most Beautiful Websites

This is a really subjective topic, however, we have chosen some of our favorite layouts, color combinations and aesthetically pleasing designs. Pin your favorite!

Guerra Creativa

Feed Stitch

Nine Lion Design – They have recently updated their design & we love the new look too!

Nathan Sanders

Let It Bleed

Michal Jarosz

Digital Mash

CTL Online

Agami Creative

Squared Eye

Esteban Muñoz

LEVEL 2 DESIGN

SENSISOFT

MATT SALIK

TRINTA

TRACY APPS DESIGN

DRIPPING SUNSHINE

PRAIRIE FEST

@BCulture_Britt

Pinterest + Foursquare = FANCY

What is The Fancy?

Fancy is part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.

Use it to create a catalog of your favorite things around the web.

Available Features

  • Individual profile page
  • Choose interests that you want to get updated on (travel, fashion, art, etc)
  • Create a catalog with those interests
  • Earn promotions as a top contributor to the community – badges that are shown on your profile – http://www.thefancy.com/help/promotions
  • Fancy certain brand items to unlock deals and discounts for buying – http://www.thefancy.com/deals
  • Add a Fancy button to your site for shoppers to use
  • Links with Facebook & Twitter for extended reach when ‘Fancying’
  • iPhone and iPad apps available for users

 

Main Competitors

What Makes Fancy Different?

  • Users can earn promotions (shown on your profile to become contributors)
  • Brands can take the “deal share” and “unlocking” element one step further through this platform
  • Once you click on a product, you can buy, share, add to a list, feature on your profile, share that you own it or find something similar.
  • Customers can buy directly from Fancy – the site takes a percent of every purchase if you want to enable this feature
  • You don’t get charged however to run deals for fans via Fancy

Resources

@Bculture_Britt Follow me on Fancy! 

Goodbye Content Creation, Welcome Content Curation

Spoken by Pete Cashmore, one of, if not the, trendsetter within the digital world. Along with his other predictions and vision of the future of the digital world that he shared at this years #mashcon, he brought up a very good point that got me thinking – our job as marketers and brand storytellers goes beyond creating a good story from within, it is capturing the consumers story from the outside and bringing it in. In turn, changing the way a brand tells their story everyday, whether they like it or not!

We have been telling our clients that we have to listen to what our customers are saying, react in real-time, find new ways to communicate. However, we have to make sure we are not ignoring the one thing that keeps this conversation going – the story that the audience is telling.  The bigger picture. The true way that the conversation gets told again and again.

You can not continue to create content within – the nature of social media and platforms that we communicate with is to give your audience a voice and to let them engage with your brand.

Forward thinking brands will find ways to make that conversation their new story.

Here are some tips to help you generate fresh, curated content for your brand to enhance your brand story.

  1. User generated content contests – brands are starting to use platforms such as Instagram and Pinterest to gather curated content to re-purpose for brand content. Tie in a reward to get the “quiet” ones in your audience to finally speak up.
  2. Ask questions – Instead of posting your new line, post an image of the product and ask fans how they would wear it. Fans love to share their story – this is a way you can let them share while still talking about your product/service.
  3. Tell your fans that you are listening – provide hashtags for people to share images with your brand. What are you eating/drinking today? Tell us at #hashtagofyourchoice. I would recommend leveraging Instagram for this type of engagement.

Brands that are fully engaged with their audiences online and through digital communication are faced with this evolution and the smart brands and marketers are prepared for the change.

@bculture_britt

How Your Favorite Brands Are Using Pinterest

Pinterest is busting at the seams. It is transforming how people bookmark, share and brag about everything under the sun. Pinterest has made it very simple to “grab” things from the web and to pin it to a board that represents and interest you. It takes the best of Stumble Upon, Digg, Facebook and Flickr and has combined it all into one platform.

So now it is here, and you can bet that a good portion of your customers are on it. What does that mean for you and your brand?

It means you need to adopt this new platform, but understand how you will use it to benefit you. You can view a recent post of mine, HOW TO: Use Pinterest for Your Brand to figure out how to get started and to explore the possibilities.

Below are my favorite examples of how brands are putting this tool to use for them.

Glamour Magazine (Glamourmag)

They do a great job of making the boards relevant and useful to the users. They also show their style and fashion expertise with boards like: Trends We Love, Dream Closet and Gift Guide for Men. They also keep it light and fun with boards like: Sparkly Things and Bunnies We Love (not sure exactly what the relevance is to their magazine but it works for them).

Women’s Health Magazine (WomensHealthMag)

Again, the boards created are useful to the same demographic as their readers. By creating boards that mimic topics and sections in their magazine, like Healthy Recipes, it allows them to put a mention in their magazine to “Pin” this recipe to your board. They now have captured their print readers digitally and can expose the advocates of their magazines virtually.

Nike Running (athleticswest)

My favorite board on this page is the RUNS WE LOVE board. They are stepping away from showing their products and doing a good job of highlighting the lifestyle that encompasses the NIKE runner. It highlights images from photographers (mostly found on Tumblr blogs) that capture “good runs.” I am not an avid runner, but after viewing their page, I want to purchase a pair of the sneakers shown in their Women’s Shoes board and start running! Mission accomplished!

Remember, make sure you have a purpose behind your Pinterest boards and capture the voice of your brand through the images you pin. Don’t push your product too much, but do add it in there to track traffic from this new platform to your site.

TIP: Make sure you download the “Pin It” feature to your toolbar so you can capture the products directly from your site to pull into your boards. This way they will link back to your e-commerce site for easy purchasing.

@beadiful4you