Simple Digital Tricks: Blogging and How to Boost SEO Efforts

This is a quick blog to give up and coming companies a few simple tricks that can greatly help and absolutely lend towards the effort for your organization to increase your organic placement through using keywords in creative ways. SEO is still a very important tool to help reach marketing goals.

The first tip here is to remember that your blog is more than a flow of words and cool data. Overall, it helps immensely with your placement through organic search and helps SEO! Once you know what the top keywords are for your industry/company, and where your focal points should be from that perspective (adhering to your SEO strategy), it’s essential to keep those prime keywords incorporated into your content daily. And, blogs are a great way to help boost those efforts, here are a few tricks as to how to do that:

Keyword placement

Starting with a strong keyword strategy for your SEO plans, one trick for the trade is that the blog can be set up to actually repeat those keywords you want to target. It can be relative in titles, in names; you can change the URL names, and of course getting into the Technorati tags as well (we won’t get too deep into that here)….

Linking efforts

Writing content to be more search-engine-friendly is a better route to take and the effect can lead to more traffic, which is a great tip so you can skew your blog in titles and in the body of what your linking out to and incorporating into the actual content.

Remember that a little can go a long way

Long, lengthy blog posts do not have to be the way that your team does it every time. The blog can be short tidbits of information, a little blurb and a link to a new video… And, don’t forget depending upon what kind of blog software you’re using you can actually write your blogs in advance and have it post in days or weeks to come, and then incorporate those pinpointed keywords that you’re overall SEO strategist is focusing on, and bam, you have a great recipe adding a little sugar to your site!

Updating blog content frequently

The more you post, the more that the spiders crawling sites finds your site. At the end of the day, the spiders find you enough, the more content you have, and the more frequently you can get added into the schedule of returns. It helps when your pages get indexed more often the new pages of content you write will show up all the faster.

So, these are just a few tricks to help your overarching SEO plan and some things that can help on a daily basis. Cheers and here’s to all the bloggers in the world!

For more information from other industry SEO/blogging leaders, please see this whitepaper:


Natalie B. Dold


New Brand Partnerships with Someecards – brilliant!

With the never ending desire to produce the next “viral” piece of content – some brands like Home Depot, Clorox and Retailmenot have decided if you can’t beat them, join them!

Someecards has a great model; create hilarious cards that people can instantly share via their favorite social networks. Luckily, it has been extremely successful for them. So successful, that major brands are now creating “partner” cards that are actually funny. Go figure!


I stumbled across a Home Depot partner card on Pinterest and decided to do some digging. Turns out that there are several that have leveraged this partnership, which is a smart move. I am all for partnering with an already successful product/service. Each brand is using it in a different way.

Home Depot has leveraged it in it’s holiday campaign ‘Richard’ which you can see on Tumblr. It is a great combination and a great way to show Richard’s personality.

Richard Home Depto

Clorox is using it to share the reality around when you might need to use their products. It is quite funny and again, fits nicely with the Someecard persona.

Retailmenot is creating some great partner cards to fit with the holiday season.



What are the benefits of a partnership with Someecards? Well, if your cards match the same comedic genius that fans are used to seeing with Someecards, than the possibilities are endless. These cards are some of the most shared images on Facebook, Pinterest and Tumblr. Your brand is attached to a persona and a website that gets viewed daily by many online users in a quest to make their friends laugh by instantly sharing these cards.

The thing to remember though, is to make a connection with your products, but to not be too literall with the quotes. All of the brands in this post are a great example. They make a clear connection to the brand, but are staying true to the Someecard standard. That is key to making sure your cards are as successful as the originals.

I can’t wait to see what brands leverage this partnership next! My guess is that Old Spice is not too far behind.


A New Photo Editing App That Gives Your Brand a Personality

As brand marketers, we are always looking out for new ways to engage our target demographic and to build a new fan base to convert into customers, advocates and influencers. We find a platform that is being used by the masses and then figure out how we can fit this into our brand story.

We also know that images and media rich content are 10x more engaging then traditional messages. Instagram and Pinterest have been extremely successful in building new fan bases for brands as well as providing a new source of referral traffic to their websites. Pinterest has been found to drive more traffic to your website than Google+, Youtube and LinkedIn Combined! But finding ways to keep your brand message and personality interesting can be challenging at times.

In comes, bubbsie! We are obsessed with this concept and have already seen it work for brands like Sugarpova (Maria Sharapova’s new candy line). It allows brands to add in some personality with their photos to then share on their social networks. The app is easy to use – literally a 1,2,3 step to creating brand images that can help drive a direct call to action message or to bring products to life. Here are some ways to incorporate this into your brand strategy.

Personal Messages from Designers

Create that personal connection by adding personal messages by designers directly into your photos.

photo editing app

Engaging Call-to-Actions

Speak directly to your customers through your images. Ask questions, promote products and show your personality.

new itunes app

In-Store call-outs 

Highlight your products in-store to help generate some foot traffic. Encourage people to visit your store via images. Following up with some in-store signage to make the online and offline connection will really drive the message home!

new iphone app



Digital Marketing Infographics You Should Know

Every marketer has a Pinterest board or a bookmark with their favorite marketing infographics. Here are a few that shouldn’t go unnoticed.

from mashable







Psychology of Digital and Social Networks

Let’s spark some thought for the week after the (short) July 4th holiday and (hopefully) a lot of celebrations well into the weekend… How much do marketers relate back to the psychology elements to marketing? At BCM, we have been discussing this a lot as of late. It’s intriguing to think about how much psychology and social behavior plays into how digital as a medium overall (especially social media) has grown over (a short period of) time.  As an agency, we should ensure that we’re always at the forefront of that conversation given we should be the ones having those strategic conversations with our clients.

So, let’s deep-dive a little bit into what that really means and what some studies are looking at. There was an article done in June 2012 by Emma Barnett about how “Women ‘more attracted to social networking sites;”, which really isn’t anything new per se (as there were studies done even 10 years ago around this subject matter). But, the differentiation now is that there is new research proving that there is a widening gap between the way men and women are using the Internet, so we’re starting to see that gap close. Women aren’t being “more social” than men any longer.

The psychology around social networks isn’t new either, but what obviously has happened is that we’ve taken all that exists in the offline world, and brought it to the online world.  That’s the beauty of how simple it really is at the basis of digital and social coming together as it is today in major ways.

The way that humans interact and the way that we are in our personal lives has very strong relevance as to how we can predict and analyze how target audiences act online. The American Psychological Association put out an article last month called “Wired to connect: Evolutionary psychology and social networks” by Benjamin S. Crosier, Gregory D. Webster and Haley M. Dillon.

This article states, “With the advent of technology that promotes these connections, our innate propensity to connect at a large scale is changing the way we live. From mundane communication to meeting the love of one’s life to inciting political revolutions, network ties are the conduits by which information and resources are spread.”

By understanding this on a more basic level, we believe that social networks and social network analysis can help us predict what the future of social networks can be.  So, here is the question, what do you think is the next shift in the social meets digital world?


The Business Impact of the “LIKE” Button

With over 900 million Facebook users and over 2.5 million website integrated with Facebook, it is important to know exactly how to measure the impact of the “LIKE” button on your website. You already know that the power of word-of-mouth amongst your customers is never going to be devalued, so leveraging the power of Facebook to amplify that message is key to your social strategy and overall social success.

First, if you haven’t already added the Facebook “LIKE” button to your site, we recommend doing so immediately! Even if your site is not e-commerce based, you still have content and imagery that is valuable to someone and I am sure you wouldn’t mind that being shared. (Remember, every Facebook fan has an average of 130 fans = Facebook Ripple Effect!)

Secondly, understand the importance of the “LIKE” button.

1. It is going to help you to establish that connection between your site and your community. You want to be able to capture a site visitor and turn them into a fan to continue communications with them.

2. It will help to drive referral traffic to your site once that site visitor makes the Facebook connection. Even if only one of their fans sees that they have made the connection and is now viewing your site – that is success!

3. You can have a gauge to measure how much traffic the two are driving to each other. Which products or services are people “liking” and turning them into fans?

Here are some of the benefits that other brands have seen as a result of implementing the “LIKE” button on to their website (source: Facebook Internal Data)

Levi: Over 40% of Levi’s traffic from all sources came from Facebook after the company added the “LIKE” button it its website.

American Eagle: AE added the “LIKE” button next to every product on its site and found Facebook-referred visitors spent an average of 57% more money than those not referred by Facebook.

The average media site integrated with the “LIKE” button sees a 300% increase in referral traffic.


1. Start off testing the “LIKE” button in different areas of your site. Maybe you might find it does best next to every product, or near the comments section of your site. It never hurts to place multiple “LIKE” buttons on a single page – just make sure there is a unique call to action for each.

2. Leverage Facebook’s Insight platform to learn from this new addition. You can view referring traffic, changes in your demographic and engagement.

3. Learn from those Insights to see if the placement can be optimized.

4. Review the best practices on specific placements

5. Download the “LIKE” button for your site here.