iPhone 4S vs. iPhone 5: Is It Worth It?

Apple junkies have been lining up to get their hands on Apple’s newest release of the iPhone: the iPhone 5. While other companies have mocked Apple’s following regardless of the specifications, functionality, or price, simply because it has an apple on the back, there are many legitimacies to the latest update as well. Here is a comparison of the 4s and 5.

iPhone 4

  • Width: 2.31 in
  • Depth: .37 in
  • Height: 4.5 in
  • Weight: 4.9 oz
  • Display: 3.5 (diagonal) Retina display
  • A5 chip
  • 960×640 resolution
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: VGA- resolution video
  • Apple earphones
  • 30-pin connector
  • Standby battery life: 200 hours
  •  Up to 16GB available on Apple.com

iPhone 5

  • Width: 2.31 in
  • Depth: .3 in
  • Height: 4.87 in
  • Weight: 3.95 oz
  • Display: .4 (diagonal) Retina display
  • A6 chip
  • 1136x 640 resolution
  • LTE3
  • Siri
  • 8 megapixel iSight Camera
  • FaceTime Camera: 1.2MP photos
  • FaceTime Camera: 720p HD video & backside illumination sensor
  • Apple EarPods
  • Lightening connector
  • Standby battery life: 225 hours
  • Up to 64 GB available on Apple.com

So, is it worth it? I still have my iPhone 4, but at a social media conference this weekend, a co-presenter of mine did indeed already have the 5. Watching him show off some of the new features, the what felt like and looked like skinnier and easier to maneuver display, and the speed, I would advocate, if you can afford it, and you utilize your smartphone more often than your tablet or laptop, go ahead and upgrade. If you can’t afford it, it won’t hurt you too bad to have to wait a little bit longer to upgrade.

The neatest feature that I witnessed, and you have probably seen touted on some of Apple’s newest television commercials, is the panorama picture display. Not sure the practical use for it, but I still enjoyed it. Plus, the speed. Some argue that the speed of the iPhone 5 will rival your home’s Wi-Fi! Which, it’s that is true, is just another step toward smartphone domination.

Did you upgrade to the iPhone 5? If so, what do you think of it compared to earlier versions? Feel free to post your thoughts in the comment section below.

@BCulture_Matt

Advertisements

The ONE

Mobile technologies have changed drastically in recent years. We have graduated from the colorless flip phone to “smart” devices that are the epitome of present times. Designer Yejin Jeon took the mobile concept and flipped it on its head. What was the end result? The ONE.

ONE is a unique mobile design; a pen shaped device holds a six-inch flexible screen. The flexible touch screen enables the phone to have the same features as the average smartphone.  The pen is designed to be the primary component, holding the microphone, camera and six-inch screen.

Want to keep things simple? Use ONE’s touch screen on the pen to check messages and even make phone calls. Because the speaker, camera and lock feature are on the pen portion, you have a fully functioning phone without the retractable six-inch screen.

This design is truly remarkable – but is this feat possible? It is true that this design could be the solution to many of our mobile woes, due mainly in part to the device’s compact design.  What do you think about this design blueprint? Is the ONE for you?

@BCulture_CourtB

A iPad App That Stops Time #TourneauMinutes

Okay, so it doesn’t really stop time, but you can get lost in this app!

Tourneau, the U.S.’ largest luxury watch retailer, has joined the ranks of some other luxury marketers by creating an exclusive iPad experience for their target market of users. The Tourneau Minutes publication is delivered to customers’ mail boxes in magazine form, but now, is delivered via an app as well.

Senior Vice President of Marketing and Online, Donald McNichol, said, “The strategy behind the app was the editorial content integration into the watch world. It started with the magalog, and then through the iPad app, we could further integrate that storytelling and experience.”

Magalog is code for a magazine-catalog hybrid. App users can explore editorial content, read articles, interact with the watches, and learn more about specific timepieces. Mr. McNichol stated, “Now it is not limited to the one dimension of the print page and brings in more interactivity of the community. It is building a lifestyle community around certain topics”. The most significant words of this statement are interactivity, community and connectivity.

He said, “In the app world, you get great connectivity within the community.” The goal is to develop a niche community where users feel as though they can connect with others, in a way that is stimulating.

With interviews from watch collector William Rohr, several getaways including to Paris and the North and South Poles, and the timing of baseball, users are intertwined in the mix of browsing watches, learning more about them, and reading interesting articles.

Users also can link the App to their social media profiles (Facebook, Twitter, and Tumblr) and post updates directly from the App. The App features 12 different time zones from LA to Hanoi to London.

Download the App from the iTunes store here. What do you think of it? Is there something missing? What is your favorite feature? Have fun with it, and enjoy!

@BCulture_Matt

*Disclaimer: The Tourneau Minutes iPad App was developed by B Culture Media.

Bic for Her: Satirical Backlash

 

Remember the Three Wolf Moon T-shirt fad that swept across the Internet a few months ago? It all started with a fictional review on Amazon.com that claimed the shirt had mysterious powers to attract women. The comment was satirical, as many find the shirt ugly. Turns out, it became so popular, the factory producing it had to work overtime to fill all of the orders.

Well, a similar story has developed on Amazon.co.uk’s website in regards to “Bic for Her” pens. Let’s address the issue first. Why does Bic feel the need to make pens for women? Are they ergonomically designed for daintier hands? Have women had trouble writing for some time now and a product has never suited their needs? No. Hence, the backlash.

We’ll see if these reviews affect the company and its sales, but maybe take a step back and see if half of the world’s population may find your grasp for more profits patronizing.

Here’s the US version. Browse some great comments. Here are my top three. Enjoy!

  1. “Oh. My. God. I’ve been doing it all wrong. There was me thinking I didn’t need to worry about whether my writing implement sufficiently reflected my gender. Thank you so much Bic for showing me the error of my ways. Perhaps Bic will also bring out a new range of pink (or purple) feminine spanners, screwdrivers, electric drills and angle grinders so that I can carry out my job as a bicycle mechanic without further embarrassing myself? Luckily my male colleagues have managed to keep their disapproval of my use of their masculine tools to themselves. I’m so ashamed. And re-educated as to my place in society. Thanks again Bic!”
  2. “I bought this pen (in error, evidently) to write my reports of each day’s tree felling activities in my job as a lumberjack. It is no good. It slips from between my calloused, gnarly fingers like a gossamer thread gently descending to earth between two giant redwood trunks.”
  3. “My 17 year old daughter seemed DOOMED to attending a public university, but I bought her a pack of these pens and now she’s been accepted to Yale! Now when she meets a nice young man to marry (the ONLY purpose for a woman to attend college) it’ll be one with an Ivy League degree! Thank you Bic!

 

@BCulture_Matt