Luxury Daily’s Luxury Women to Watch 2013

It’s official! One of our own has been named one of the 25 women to watch in 2013 by LuxuryDaily. Brittany Mills, BCM’s Director of Client Services, has been titled one who is expected to make a difference in luxury marketing and retail for 2013. Please read the note below from LuxuryDaily and the Editor. You can download the issue here.

Please say hello to Luxury Daily’s inaugural Luxury Women to Watch 2013 list, a celebration of the smart women who are expected to make a difference in luxury marketing and retail in 2013.

The 25 executives who made the cut shared the same qualities: dedication to craft, consumer focus, ambition, leadership poten¬tial, educator and role model. Above all, they are focused on the larger picture and not getting mired in the weeds.

“It sounds so simple, but it takes a lot of courage and conviction to focus the organization on fewer opportunities so you can re¬ally do them well,” said Denise Incandela, chief marketing officer of Saks Fifth Avenue, New York.

Brand stand
Executives on the list represent retailers and brands such as Os¬car de la Renta, L’Oreal, Donna Karan International, Four Seasons Hotels and Resorts, The Luxury Collection, Fairmont Hotels & Re¬sorts, Leading Hotels of the World, St. Regis Hotels & Resorts, Bergdorf Goodman and Saks.

Also on the list are executives from media, service provid¬ers, market researchers and agencies such as Unity Marketing, Clutch Collective, Siegel + Gale, Women’s Luxury Guild, Social Muse Communications, Digital Luxury Group, The Wall Street Journal, B Culture Media, L2 Think Tank, Douglas Elliman Real Estate, Maxmedialab, Lure of Luxe, Morpheus Media, Fondue Mix and iProspect.
To them, luxury is not a job, but a passion.

“This is a field full of strong and powerful women,” said Cannon Hodge, social media manager for Bergdorf Goodman, New York.

Meeting the norms
Picking the honorees was not easy. Luxury Daily invited readers to send in their nominations. The Luxury Daily team also had its own table of candidates.

Once the deadline expired, the Luxury Daily team judged the nominees on their merits and whittled the list to the 25 women who showed the most promise to push the luxury envelope in 2013. All judging was based purely on merit and the potential to make a difference.

The list’s responses to questions confirm their choice. Not only were they enthusiastic about the opportunities in luxury market¬ing and retail, but they were realistic about the challenges of balancing family, travel, work hours, demanding customer base and evolving marketing, retail and technology.

“It is a constant adrenaline rush from the moment I step in the office,” said Andrea Wilson, director of digital strategy and luxury practice lead at iProspect, Fort Worth, TX.

MANY THANKS to Michelle Nance for putting together this Classic Guide. Also, thank you to Tricia Carr and Erin Shea for their nominations and judging as well as the reporting on Luxury Daily.

Please read this guide cover to cover. These Luxury Women to Watch are set to distinguish themselves even further in 2013. Their work is not easy: maintaining the luxury brand’s mystique while adapting to evolving market behavior.

“Luxury marketing is now evolving as quickly as its consumers,” said Daphne Selzer, global brand director at St. Regis Hotels & Resorts, New York.

 Source: LuxuryDaily.com
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Rethinking The Mobile App “Walkthrough”

A tutorial of how to use your app should be in a clearly identified place that can be visited at any time by the user. By adding a “walkthrough” upon start-up/log-in, you are already making the user think that your app is more difficult than it really is.

Halftone is a great example of an app that does it right. They offer a “how-to” section and a video within the app to explain the usage. Props to Halftone for keeping it simple!

halftone app review top digital marketing blog b culture media blog

@BCulture_Britt

Simple Digital Tricks: Blogging and How to Boost SEO Efforts

This is a quick blog to give up and coming companies a few simple tricks that can greatly help and absolutely lend towards the effort for your organization to increase your organic placement through using keywords in creative ways. SEO is still a very important tool to help reach marketing goals.

The first tip here is to remember that your blog is more than a flow of words and cool data. Overall, it helps immensely with your placement through organic search and helps SEO! Once you know what the top keywords are for your industry/company, and where your focal points should be from that perspective (adhering to your SEO strategy), it’s essential to keep those prime keywords incorporated into your content daily. And, blogs are a great way to help boost those efforts, here are a few tricks as to how to do that:

Keyword placement

Starting with a strong keyword strategy for your SEO plans, one trick for the trade is that the blog can be set up to actually repeat those keywords you want to target. It can be relative in titles, in names; you can change the URL names, and of course getting into the Technorati tags as well (we won’t get too deep into that here)….

Linking efforts

Writing content to be more search-engine-friendly is a better route to take and the effect can lead to more traffic, which is a great tip so you can skew your blog in titles and in the body of what your linking out to and incorporating into the actual content.

Remember that a little can go a long way

Long, lengthy blog posts do not have to be the way that your team does it every time. The blog can be short tidbits of information, a little blurb and a link to a new video… And, don’t forget depending upon what kind of blog software you’re using you can actually write your blogs in advance and have it post in days or weeks to come, and then incorporate those pinpointed keywords that you’re overall SEO strategist is focusing on, and bam, you have a great recipe adding a little sugar to your site!

Updating blog content frequently

The more you post, the more that the spiders crawling sites finds your site. At the end of the day, the spiders find you enough, the more content you have, and the more frequently you can get added into the schedule of returns. It helps when your pages get indexed more often the new pages of content you write will show up all the faster.

So, these are just a few tricks to help your overarching SEO plan and some things that can help on a daily basis. Cheers and here’s to all the bloggers in the world!

For more information from other industry SEO/blogging leaders, please see this whitepaper: http://digitalsherpa.com/featured/the-seo-benefits-of-small-business-blogging-whitepaper

@natbdold

Natalie B. Dold

New Brand Partnerships with Someecards – brilliant!

With the never ending desire to produce the next “viral” piece of content – some brands like Home Depot, Clorox and Retailmenot have decided if you can’t beat them, join them!

Someecards has a great model; create hilarious cards that people can instantly share via their favorite social networks. Luckily, it has been extremely successful for them. So successful, that major brands are now creating “partner” cards that are actually funny. Go figure!

homedepot

I stumbled across a Home Depot partner card on Pinterest and decided to do some digging. Turns out that there are several that have leveraged this partnership, which is a smart move. I am all for partnering with an already successful product/service. Each brand is using it in a different way.

Home Depot has leveraged it in it’s holiday campaign ‘Richard’ which you can see on Tumblr. It is a great combination and a great way to show Richard’s personality.

Richard Home Depto

Clorox is using it to share the reality around when you might need to use their products. It is quite funny and again, fits nicely with the Someecard persona.

Retailmenot is creating some great partner cards to fit with the holiday season.

retailmenot

clorox

What are the benefits of a partnership with Someecards? Well, if your cards match the same comedic genius that fans are used to seeing with Someecards, than the possibilities are endless. These cards are some of the most shared images on Facebook, Pinterest and Tumblr. Your brand is attached to a persona and a website that gets viewed daily by many online users in a quest to make their friends laugh by instantly sharing these cards.

The thing to remember though, is to make a connection with your products, but to not be too literall with the quotes. All of the brands in this post are a great example. They make a clear connection to the brand, but are staying true to the Someecard standard. That is key to making sure your cards are as successful as the originals.

I can’t wait to see what brands leverage this partnership next! My guess is that Old Spice is not too far behind.

@BCulture_Britt

A New Photo Editing App That Gives Your Brand a Personality

As brand marketers, we are always looking out for new ways to engage our target demographic and to build a new fan base to convert into customers, advocates and influencers. We find a platform that is being used by the masses and then figure out how we can fit this into our brand story.

We also know that images and media rich content are 10x more engaging then traditional messages. Instagram and Pinterest have been extremely successful in building new fan bases for brands as well as providing a new source of referral traffic to their websites. Pinterest has been found to drive more traffic to your website than Google+, Youtube and LinkedIn Combined! But finding ways to keep your brand message and personality interesting can be challenging at times.

In comes, bubbsie! We are obsessed with this concept and have already seen it work for brands like Sugarpova (Maria Sharapova’s new candy line). It allows brands to add in some personality with their photos to then share on their social networks. The app is easy to use – literally a 1,2,3 step to creating brand images that can help drive a direct call to action message or to bring products to life. Here are some ways to incorporate this into your brand strategy.

Personal Messages from Designers

Create that personal connection by adding personal messages by designers directly into your photos.

photo editing app

Engaging Call-to-Actions

Speak directly to your customers through your images. Ask questions, promote products and show your personality.

new itunes app

In-Store call-outs 

Highlight your products in-store to help generate some foot traffic. Encourage people to visit your store via images. Following up with some in-store signage to make the online and offline connection will really drive the message home!

new iphone app

@BCulture_Britt