How Klout Calculates Their Score

Klout’s Vision

To enable everyone to discover and be recognized for how they influence the world. With the rise of social media, the ability to impact others has been democratized. Klout measures your influence based on your ability to drive action on social networks.

The Klout Score is a single number that represents the aggregation of multiple pieces of data about your social media activity. They compute the Klout Score by applying our score model to these signals.

Klout Score Signals

The Klout Score incorporates more than 400 signals from seven different networks. They process this data on a daily basis to generate updates to your Klout Score.

Here are some of the top signals they measure by network:

  • Facebook
    • Mentions: A mention of your name in a post indicates an effort to engage with you directly.
    • Likes: The simplest action that shows engagement with the content you create.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • Subscribers: Subscriber count is a more persistent measure of influence that grows over time.
    • Wall Posts: Posts to your wall indicate both influence and engagement.
    • Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.
  • Twitter
    • Retweets: Retweets increase your influence by exposing your content to extended follower networks.
    • Mentions: People seeking your attention by mentioning you is a strong signal of influence. Klout also take into account the differences in types of mentions, including “via” and “cc.”
    • List Memberships: Being included on lists curated by other users demonstrates your areas of influence.
    • Followers: Follower count is one factor in your Score, but they heavily favor engagement over size of audience.
    • Replies: Replies show that you are consistently engaging your network with quality content.
  • Google+
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
    • +1’s: The simplest action that shows engagement with the content you create.
    • Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.
  • LinkedIn
    • Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
    • Connections: Your connection graph helps validate your real-world influence.
    • Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
    • Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
  • Klout
    • +K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.
  • foursquare
    • Tips Done: The number of suggestions you’ve left that have been completed indicate your ability to influence others on foursquare.
  • Wikipedia
    • Inlinks: Measures the total number of inbound links to a page.
    • Ratio of Inlinks to Outlinks: Compares the number of inbound links to a page to the number of outbound links.
    • Page Importance (as measured by PageRank): Measured by applying a PageRank algorithm against the Wikipedia page graph.

Source: Klout.com

@BCulture_Britt

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s