Social Media vs SEO – Which Is More Important?

A company’s participation in search engine optimization (SEO) and social media has grown to be a huge priority in this digital era of marketing. However, is having the ability to be found by potential and current customers on the Internet more important than being social with potential and current customers through such platforms as Facebook, Twitter and YouTube? Unfortunately, they are both measured on the same scale while one is much heavier than the other. Even though it’s lighter, the value of the other’s reach can not be denied.

Millions of people frequent Facebook, Twitter and YouTube but search engines are the gurus of information and Google is the Dalai Lama. SEO is the lifeline of relevancy for everything a company does on the Internet, even social media. Unlike a consumer who just posts what they feel on their Facebook or Twitter account, a company must be very strategic in how they word the “low on sales, more on socializing tone” posts on their social media account. The business has to make sure they include keyword phrases that relate to the search engines and customers. This SEO rich content about the company and its products/services need to be filled with keyword phrases that include the business location (city or community it is available in) and product/service.

It appears that SEO is the egg and social media is the bird. Social media accounts are another attempt by a business at SEO achievement. SEO being this shell that all online content must incubate in with the hope that it will be birthed into a bird that will soar high in the search engine results (unfortunately, there are many social media campaigns with a short lifespan). The eagle-eyed social media campaigns will see their exposure and ROI increase from their not-so obvious inclusion of relevant keyword phrases within their new product/service, discounts and event posts.

SEO vs. social media … it is an unfair fight. You can’t have a strong social media campaign without considering the presence and strength of SEO techniques within it.

@BCulture_Bianca

3 thoughts on “Social Media vs SEO – Which Is More Important?

  1. Pingback: What Is SMO? (Social Media Optimization) | B Culture Blog

  2. Great and valuable post, every strategy have own importance and both are important if you want to bring your website on ROI that are essential for every online businessman..

  3. Pingback: #SMDay: 45 Social Media Facts You Probably Didn’t Know | B Culture Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s